Digital Marketing Analysis Specialist (Web Strategy Specialist)

We are Progress (Nasdaq: PRGS) - a/ the trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experiences with agility and ease.

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Digital Marketing Analyst and help us do what we do best: propelling business forward.

As a Digital Marketing Analyst on the Web Strategy team, you will support the execution of plans to grow the online presence for assigned product lines and domains in alignment with the broader go-to-market strategy. You will apply a mix of analytical thinking and creative problem-solving to interpret website behavior and industry trends, helping identify opportunities to improve user engagement, conversion, and lead generation.

Supporting the Web Strategy Team Lead, you will collaborate closely with teams such as Demand Generation, Product Marketing, and Web & Digital. Your role will focus on uncovering insights from data to support UX improvements, enhance visibility, and contribute to the success of digital marketing initiatives.

In this role, you will:

• Support execution of web strategy plans aligned with product marketing goals under guidance from senior team members.
• Apply analytical skills to monitor website performance and identify opportunities for improvement in engagement and conversion.
• Take guidance from Team Lead, and collaborates with cross-functional teams to gather data and support web initiatives.
• Contribute to the execution of the web strategy and roadmap.
• Assist in monitoring digital performance and supports journey analysis and optimization tasks.
• Understand business goals and supports alignment of web activities with marketing objectives.
• Conduct basic analysis of user journey and suggests improvements using standard tools.
• Support maintenance of analytics tools and dashboards.
• Gather and interprets data to support recommendations for improving user experience.
• Keep current with industry trends and shares relevant insights with the team.

Your background:

• BA/BS or equivalent working experience
• 2–4 years experience in digital marketing or analytics, familiarity with Google Analytics and CRO tools, basic HTML/CSS knowledge, strong communication and collaboration skills.
• Experience with Google Analytics, or like applications
• Experience with tools such as CrazyEgg, or HotJar
• Ability to manage multiple tasks in a fast paced and growing environment
• Ability to effectively communicate with individuals at all levels, both internally and externally, including ability to prepare and deliver quality presentations to a range of stakeholders with various levels of understanding.
• Strong analytical and creative problem-solving skills
• Proactive nature, and ability to project manage your individual projects. Need to personally initiate, drive and report on projects driven by analysis
• Should keep all stakeholders well-informed about the status of their projects.
• Clear understanding of the digital experience technologies from both marketer and consumer’s point of view, with awareness of developing trends and IT solutions

If this sounds like you and fits your experience and career goals, we’d be happy to chat.

What we offer in return is the opportunity to experience a great company culture with wonderful colleagues to learn from and collaborate with and also to enjoy:

Compensation

• Generous remuneration package
• Employee Stock Purchase Plan Enrollment

Vacation, Family, and Health

• 30 days paid annual vacation
• An extra day off for your birthday
• 2 additional days off for volunteering
• Premium healthcare and dental care coverage
• Additional pension insurance
• Well-equipped gym on-site
• Co-funded Multisport card
• Daycare Center for your little ones onsite
• Flexible working hours and work-from-home allowance
• Free underground parking with a designated space for bikes and electric scooters

Apply now!

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Together, We Make Progress

Progress is an inclusive workplace where opportunities to succeed are available to everyone. As a multicultural company serving a global community, we encourage a wide range of points of view and celebrate our diverse backgrounds. Our unique combination of perspectives inspires innovation, connects us to our customers and positively affects our communities. It is only by working together and learning from each other that we make Progress. Join us!