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KOL & Community Manager

Federal Territory Of Kuala Lumpur, Malaysia (On-site)

KOL & Community Manager

1 Month ago • 1 Years + • Community Management

About the job

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Job Description

This role requires planning and executing innovative campaigns with KOLs and partners to boost brand impact. Responsibilities include tracking and analyzing KOL performance, managing KOLs in Malaysia (online/offline activations), building and maintaining a KOL database, cultivating relationships with community champions (micro-KOLs and leaders), understanding user behavior and community landscape, managing a KOL grooming program, executing community activations (online/offline tournaments, competitions), conducting user research (FGD/IDI), and supporting game operation projects (payment tests, localization, ad-hoc tasks). The ideal candidate will have a deep understanding of the gaming industry in Malaysia, strong social media skills, and experience building and nurturing online communities.

Must have:

1+ year KOL management experience
Native Malaysian speaker, proficient English
Keen interest in social media & digital marketing trends
Ability to measure social media engagement
Passionate about games, knowledge of gaming industry in Malaysia
Experience managing community channels
Authorized to work in Malaysia, full-time office work
Daily TikTok user, understands user behavior

Good to have:

Network/connection with esports/influencer communities

Job Description

Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
Manage KOLs in Malaysia by having local online or offline activation g building and maintaining a comprehensive database of KOLs
Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
Learn our community landscape – understand their social behavior, understand their gaming behavior, and identify the community champions
Upon understanding our users’ behavior and identifying the community champions, build valuable connections with them Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks

Job Requirements

Minimum 1 year of work experience in KOL management
Native Malaysian speaker with proficient English reading, writing, and communication skills.
Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
Ability to measure social media engagement for basic analysis
Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in Malaysia; having a deep curiosity for game products and the industry's best practice
Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus.
Ability to independently execute projects with clear briefs and timelines
Authorized to work in Malaysia and willing to work fulltime in office
Daily user of Tiktok with a good understanding of user behavior on this platform
Having network / connection with esports / influencer communities is preferred

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About The Company

Garena

62 Active Jobs

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology