KOL & Community Manager
Job Summary
Job Description
This role requires planning and executing innovative campaigns with KOLs and partners to boost brand impact. Responsibilities include tracking and analyzing KOL performance, managing KOLs in Malaysia (online/offline activations), building and maintaining a KOL database, cultivating relationships with community champions (micro-KOLs and leaders), understanding user behavior and community landscape, managing a KOL grooming program, executing community activations (online/offline tournaments, competitions), conducting user research (FGD/IDI), and supporting game operation projects (payment tests, localization, ad-hoc tasks). The ideal candidate will have a deep understanding of the gaming industry in Malaysia, strong social media skills, and experience building and nurturing online communities.
Must have:
- 1+ year KOL management experience
- Native Malaysian speaker, proficient English
- Keen interest in social media & digital marketing trends
- Ability to measure social media engagement
- Passionate about games, knowledge of gaming industry in Malaysia
- Experience managing community channels
- Authorized to work in Malaysia, full-time office work
- Daily TikTok user, understands user behavior
Good to have:
- Network/connection with esports/influencer communities
4 skills required
Job Details
Job Description
- Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
- Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
- Manage KOLs in Malaysia by having local online or offline activation g building and maintaining a comprehensive database of KOLs
- Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
- Learn our community landscape – understand their social behavior, understand their gaming behavior, and identify the community champions
- Upon understanding our users’ behavior and identifying the community champions, build valuable connections with them Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
- Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
- Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks
Job Requirements
- Minimum 1 year of work experience in KOL management
- Native Malaysian speaker with proficient English reading, writing, and communication skills.
- Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
- Ability to measure social media engagement for basic analysis
- Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in Malaysia; having a deep curiosity for game products and the industry's best practice
- Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus.
- Ability to independently execute projects with clear briefs and timelines
- Authorized to work in Malaysia and willing to work fulltime in office
- Daily user of Tiktok with a good understanding of user behavior on this platform
- Having network / connection with esports / influencer communities is preferred
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