KOL & Community Manager
Job Summary
Job Description
- 1+ year KOL management experience
- Native Malaysian speaker, proficient English
- Keen interest in social media & digital marketing trends
- Ability to measure social media engagement
- Passionate about games, knowledge of gaming industry in Malaysia
- Experience managing community channels
- Authorized to work in Malaysia, full-time office work
- Daily TikTok user, understands user behavior
- Network/connection with esports/influencer communities
2 skills required
Job Details
- Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
- Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
- Manage KOLs in Malaysia by having local online or offline activation g building and maintaining a comprehensive database of KOLs
- Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
- Learn our community landscape – understand their social behavior, understand their gaming behavior, and identify the community champions
- Upon understanding our users’ behavior and identifying the community champions, build valuable connections with them Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
- Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions, and offline tournaments
- Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks
- Minimum 1 year of work experience in KOL management
- Native Malaysian speaker with proficient English reading, writing, and communication skills.
- Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
- Ability to measure social media engagement for basic analysis
- Highly passionate about games with a good knowledge of the gaming industry in Singapore, Malaysia, Philippines region, notably in Malaysia; having a deep curiosity for game products and the industry's best practice
- Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus.
- Ability to independently execute projects with clear briefs and timelines
- Authorized to work in Malaysia and willing to work fulltime in office
- Daily user of Tiktok with a good understanding of user behavior on this platform
- Having network / connection with esports / influencer communities is preferred
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About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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