DNEG is a world-leading visual effects, animation, and creative technology company for the creation of film, TV, and immersive content. DNEG employs more than 9,000 people with worldwide offices and studios across North America, Europe, Asia, and Australia.
We have an opportunity for an outstanding Digital Marketing & Communications Manager to join us in Mumbai, to shape, manage, and implement the DNEG Group’s digital marketing and communications strategy.
Working as part of the global Marketing & Communications (MarComms) team and reporting to the Global Head of MarComms (London), you will lead the DNEG Group’s Digital Marketing & Comms team. As part of your role, you will define, design, build and implement digital campaigns and strategies across the company’s online and social media platforms and communication channels to share DNEG’s successes, achievements, and announcements, and to spotlight its people, highlight events, and drive brand engagement. The channels you will use include but are not limited to the DNEG Group’s websites, its internal comms channels, and its Facebook, Twitter, LinkedIn, Instagram, TikTok, YouTube and VIMEO channels.
Leading the global MarComms Digital Marketing and Comms team, you will: identify topics and subjects to create promotional campaigns that will support the business goals of the company; research and develop the ideas; brief the creation of the content; work with DNEG’s Marketing & Publicity team to get the necessary client approvals; deliver the campaigns; and measure and report on the effectiveness of the initiatives across online and social media platforms.
Working with your team, you will:
- Own and manage a ‘content calendar’, determining the optimal time to share content to maximise engagement, and coordinating content with industry and global events.
- Commission and create video and audio content and artwork tailored for use across the group’s various channels and create written comms and posts that maximise engagement for each channel.
- Ensure that your team works proactively to monitor all channels for comments and feedback and to respond to requests from external audiences in a timely and appropriate manner.
- Provide analysis and advice on all online and social media channels, reviewing, monitoring and analyzing online activity and providing recommendations and insights to the team in the form of reports.
- Use analytics dashboards and appropriate tools to measure and evaluate the success of digital marketing activities and provide corresponding recommendations.
- Advise on and recommend any social media management platforms that would increase the efficiency and effectiveness of our online engagement.
- Be expected to follow and interpret the latest developments and trends in digital media technology and to advise accordingly to ensure that the company maintains an up-to-date and relevant digital presence.
This role requires a self-motivated manager who is proactive and capable of taking ownership of projects; able to see and understand the ‘bigger picture' and articulate stories and campaigns to communicate it; effectively lead a team; and manage stakeholders while driving strategies forward. Experience of working as part of a global team would be useful. Must be a strong communicator with excellent copywriting skills.
Must Have
- Demonstrable experience in a similar role, ideally within the film or creative/entertainment industry
- Strong team leadership experience
- A degree in a relevant field
- Experience owning and delivering projects from start to finish, co-ordinating both internal and external stakeholders
- Excellent communication skills – written and verbal
- Ability to work in a pressurized environment, responding calmly and effectively
- Thorough knowledge of social media platforms and managing content accordingly
- Experience of managing company websites and using industry standard CMS
- Experience of managing company internal communications requirements across international locations
- Proven experience building strong relationships with stakeholders
- Highly self-motivated and comfortable operating effectively on your own initiative
- Experience briefing and creating promotional content – both written and filmed
- Experience building relationships with key members of internal teams to ensure delivery of materials for marketing and publicity purposes in a timely manner
- Good general IT skills and knowledge of Mac software
- Experience with B2B marketing
Nice to have
- Finger on pulse of pop culture and industry news
- Experience working as part of an international team
About You
- Driven and proactive
- Strong organization skills and attention to detail
- Flexible
- Positive and solution-focused
- A creative thinker
- An absolute team player
- Able to see the bigger picture
- Calm under pressure