Senior Designer

2 Hours ago • All levels

Job Summary

Job Description

As a Senior Designer at Critical Mass, you will lead the design and development of email campaigns. You'll collaborate with marketing and creative teams to integrate email strategies and maintain brand standards, including typography and layout. Responsibilities include presenting design concepts, ensuring pixel perfection, working within established design systems, and partnering with copywriters. The role requires a proactive approach to improving email design and functionality. You will be expected to work from the office at least 3 days a week.
Must have:
  • Proven senior-level experience in email design and development.
  • Expertise in email design best practices and accessibility standards.
  • Proficiency in Figma and Adobe Creative Suite.
  • Strong understanding of typography and brand standards.
  • Excellent communication and presentation skills.
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s
  • Diversity and Inclusion Board with 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

The Critical Mass team creates applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.

As a Senior Designer, you will work with the marketing team to integrate email campaigns into broader user experience strategies and digital marketing as a whole. You’ll be working closely and collaborating with the creative, technology, and marketing teams. You understand brand principles and style guideline and appreciate an exceptional systematic design rational.


You will:

  • Lead the design and development of a range of marketing and transactional email communications, ensuring consistency with brand standards and maintaining high standards for typography, layout, and overall design quality.
  • Collaborate with marketing teams to integrate email campaigns into broader digital marketing or user experience strategies.
  • Present design work and concepts to stakeholders, including creative, marketing, and development teams.
  • Maintain and enforce a rigorous level of pixel perfection in all email communications
  • Work within an established design system, ensuring all designs meet existing guidelines and standards.
  • Partner with copywriters to ensure a unified design aesthetic and tone of voice across all email communications.

You have:

  • Proven experience as a senior-level designer, with focus on email design and development.
  • Expertise in email design best practices, including responsive design and accessibility standards.
  • An eye for selecting and curating photography to fit and amplify the creative messaging strategy.
  • Proficiency in design tools such as Figma and Adobe Creative Suite.
  • Strong understanding of typography and brand standards, with a keen eye for detail
  • Excellent communication and presentation skills, able to convey design concepts to diverse stakeholders.
  • Experience collaborating with cross-functional teams, including copywriters, marketers, and developers.
  • Ability to work independently and manage multiple projects simultaneously, ensuring deadlines are met.
  • Strong problem-solving skills and a proactive approach to improving email design and functionality.

What we offer:

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 
  • Diversity and Inclusion Board with 13 affinity groups 
  • Internal learning and development programs 
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$75,000 - $90,000 CAD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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