Trade Marketing Lead
Job Summary
Job Description
The Trade Marketing Lead will manage go-to-market efforts across key retail partners, driving brand presence and sell-through. Responsibilities include developing retail programs, training experiences, and visual merchandising strategies. They will collaborate with Creative, Operations, and external agencies to ensure excellent execution across all retail touchpoints. This includes managing relationships with external agency partners, designing and executing in-store events and retail training programs, planning participation in partner events, authoring creative briefs, and supporting retail expansion by identifying and driving opportunities for door growth with existing partners. The role also involves owning the trade marketing budget.
Must have:
- 5-7 years of experience in trade/brand marketing.
- Strong understanding of visual merchandising.
- Ability to manage multiple retailers simultaneously.
- Mix of creative & commercial mindset.
- Excellent communication and stakeholder management skills.
- Enjoys hands-on problem solving.
- Strong time management and urgency.
- Passion for fitness, health, & technology.
5 skills required
Job Details
At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We are seeking a strategic and execution-focused Trade Marketing Lead to manage our go-to-market efforts across key retail partners, both in-store and online. This role is essential in driving brand presence, engagement, and sell-through by developing best-in-class retail programs, training experiences, and visual merchandising strategies. You will collaborate cross-functionally with Creative, Operations, and external agencies to ensure excellence in execution across all retail touchpoints.
This role is based in the WHOOP office located in Boston, MA and is for a 6-month contract period (mid-July 2025 to end of January 2026).
RESPONSIBILITIES:
- Lead the execution of in-store and online marketing initiatives across key U.S. retail partners, ensuring consistent brand presence and alignment with channel-specific strategies to drive awareness, consideration, and conversion.
- Establish and maintain visual merchandising standards, developing comprehensive trade marketing toolkits that include point-of-sale (POS) assets such as fixtures, signage, and displays to elevate the WHOOP brand in retail environments.
- Manage end-to-end relationships with external agency partners, overseeing the development, fabrication, installation, and auditing of physical marketing assets to ensure quality, timeliness, and compliance with retailer requirements.
- Design and execute in-store events and retail training programs that foster frontline associate engagement, enhance product knowledge, and improve customer sell-through—leveraging both in-person activations and scalable digital learning tools.
- Plan, coordinate, and manage WHOOP’s participation in national and regional partner events, from concept through execution, to amplify brand visibility, engage consumers, and support key retail relationships.
- Author detailed creative briefs for trade marketing initiatives, setting clear objectives, KPIs, timelines, and deliverables while ensuring all creative output adheres to WHOOP’s brand guidelines and meets channel needs.
- Support retail expansion by identifying and driving opportunities for door growth with existing partners, collaborating with sales teams to unlock new placements and deepen in-store presence.
- Own the trade marketing budget, including strategic allocation, ongoing spend tracking, and post-program performance reviews to ensure efficient use of resources and positive return on investment.
QUALIFICATIONS:
- 5-7 years of experience in trade, experiential and/or brand marketing.
- Strong understanding of visual merchandising strategy and execution.
- Strong ability to manage multiple retailers simultaneously.
- Brings a mix of a creative & commercial mindset to the table.
- Excellent communication (verbal and written) and stakeholder management skills.
- Loves getting into the weeds and being a hands-on problem solver.
- Strong time management skills - executes with pace and possesses a strong sense of urgency.
- Passion for fitness, health, & technology.
- Willingness to travel (up to 10%).
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
This role is based in the WHOOP office located in Boston, MA and is for a 6-month contract period (mid-July 2025 to end of January 2026).
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