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Area User Growth Associate (Balikpapan)

East Kalimantan, Indonesia (On-site)

Area User Growth Associate (Balikpapan)

2 Months ago • 2 Years + • Marketing • Undisclosed

About the job

3 skills required for this role

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communication

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Job Description

As an Area User Growth Associate, you will play a crucial role in expanding Gojek's user base in Balikpapan. Your responsibilities will encompass developing and implementing strategic marketing plans across various touchpoints, including visibility, partnerships, and digital initiatives. You will be responsible for managing the marketing funnel of Gojek products within the designated area, ensuring alignment with headquarter initiatives. You will work closely with the User Growth, Marketing, and cross-functional teams. Your key tasks include supporting the Area User Growth Manager and Area Senior Manager in driving User Growth focus areas, managing day-to-day marketing activities, ensuring the accurate and timely execution of User Growth plans, and overseeing external vendors for merchant branding and POI domination. You will also be responsible for setting integrated communications plans and ensuring consistent messaging and brand communication.

Must have:

Minimum 2 years of experience in Marketing/Sales
Strong analytical and planning skills
Excellent problem-solving skills
Good communication and presentation skills
Good collaboration with compassion and proactiveness
Agile and fast in thinking and execution

Good to have:

Good understanding of local knowledge
Exposure of working at a top global FMCG company

About the role:

You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarter initiatives. You will work closely with the User Growth, Marketing, and cross functional team.

What you will do:

Support Area User Growth Manager and Area Senior Manager to drive User Growth focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users;
Managing all day to day marketing executional activities from all areas needed to deliver the User Growth plans. e.g. contract, PO, invoice, etc;
Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, timeliness as per the standard package and local initiatives;
Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis;
Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities;
Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results;
Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications. Working closely with the sales, government relations, and operations team

What you will need:

Min. 2 years of working experience in Marketing/Sales;
Good understanding of local knowledge;
Strong analytical and planning skills;Good communication and presentation skills;
Excellent problem-solving skill with the ability to play it well independently and in a team;
Good collaboration with compassion and proactiveness;
Agile and fast in thinking and execution;
Have exposure of working at a top global FMCG company would be a plus point.

About the team:

Area UG Associate will play for marketing strategy in Gojek Regions. He/she will report to the appointed Area Head. He/she will regularly coordinate with the all team (operations, sales & analytics team) in the designated Areas

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About The Company

GoTo Group

215 Active Jobs

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.

GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.