Marketing Manager, Asia

3 Months ago • 3-4 Years • Marketing

Job Summary

Job Description

The Marketing Manager, Asia, is responsible for developing and executing effective marketing plans across Southeast Asia, North Asia, Japan, and South Korea. This role requires close collaboration with sales, global marketing, and channel partners to achieve business objectives. Key responsibilities include translating sales strategies into marketing plans, managing the marketing budget, delivering channel marketing initiatives (co-marketing campaigns, sales training), leading global campaign rollouts, developing localized digital demand generation initiatives, planning events, managing brand awareness, and collaborating with stakeholders. The ideal candidate possesses a Bachelor's degree in Marketing or a related field, 3-4 years of B2B marketing experience in a two-tier channel model, experience in the tech/software industry, and strong analytical and communication skills.
Must have:
  • B2B marketing experience
  • Two-tier channel model experience
  • Tech/software industry experience
  • Marketing plan development & execution
  • Budget management
  • Stakeholder collaboration
  • Data analysis & reporting
  • Cross-cultural communication

Job Details

Job Description

As the commercial counterpart to the sub-region's sales leadership, the Marketing Manager is responsible for delivering effectful marketing within Asia covering Southeast Asia, North Asia, Japan and South Korea in APAC reporting directly to the Head of Regional Marketing APAC. She/he creates the market specific marketing plan for her/he’s territory or sub-region, defines the activation tactics in Asia and follows through on the execution and effectiveness of the initiatives, working in close collaboration with the Global Marketing counterparts. She/he will analyze market trends, manage the marketing budget for her/his markets, monitor overall performance, track KPIs, and optimize activation for maximum return on investment. Milestone Systems is primarily selling through and with channel partners and this role is pivotal in managing the partner relationships, to ensure success of marketing initiatives in our indirect sales channels. The role requires extensive engagement with the global and regional marketing teams, as well as with Sales, and with Milestone’s community partners. 

 

Key roles & responsibilities

Planning and targets

  • Translates market specific sales strategies, plans and targets into effectful marketing plans and initiatives for Asia covering Southeast Asia, North Asia, Japan and South Korea (hereon known as Asia)
  • Proactively and timely communicates and documents the market(s) marketing plan and activities as part of the Milestone Marketing planning and communication regime.
  • Sets the market specific marketing targets for globally agreed KPIs.

Marketing activation 

  • Delivers effective channel marketing initiatives within Asia as per agreed business objectives. Collaborates with the Channel Marketing team and Partner Marketing team and supports execution where possible. This includes but is not limited to: co-marketing campaigns, sales training programs, content on the partner portal and sales promotions. 
  • Anchors, delivers and follows through on internal sales enablement initiatives within Asia.
  • Leads the roll-out of global campaigns timely and efficiently as per agreed objectives in Asia. Monitors, evaluates, and provides feedback on performance and opportunities for continued optimization in Asia.
  • Supports development and oversees execution of localized digital demand generation initiatives, working with Global Demand Generation team to run and optimize performance in APAC.
  • Plans and oversees execution of events and tradeshows (online and offline) in coordination with regional event execution team members in APAC. Defines targets of events and drives continuous follow up on leads generated from event.  
  • Identifies and oversees development of relevant local references and case studies across APAC – from identifying desirable stories to collaborating with partners to securing sign-off from relevant parties and effective publication.
  • Plans and executes co-marketing with selected technology partners, as per the global Technology Partner Strategy.
  • Develops and guides the earned and own media coverage in Asia in collaboration with global marketing. Defines, develops, and project manages posts for Social Media channels and works closely with Global Communications Partners and PR agencies to drive tier 3 media coverage in relevant publications and industry media.

Brand awareness and compliance

  • Understands the perception and level of brand awareness in Asia and is committed to strengthening the position through all marketing efforts. 
  • Is a brand ambassador, ensuring consistency and adherence to brand standards across market specific marketing activities, including messaging, visuals, and partner and end-customer experience.

Collaboration and stakeholder engagement

  • Works intimately with the regional sales managers and other key stakeholders to set plans, define must win battles, evaluates performance and business requirements.
  • Works closely with Global marketing to ensure alignment of regional marketing initiatives with overall business goals and objectives. 
  • Proactively shares and leverages best practices across the regional marketing group.
  • Establishes and nurtures trusted relationships with channel partners to continuously drive growth and sales in Asia. Coordinates and aligns with the Channel Marketing team.
  • Work closely with Milestone’s community partners on joint marketing activities throughout the region.
  • Source and engage external vendors in Asia if/when required to support marketing efforts and drive business growth.

Budget management

  • Develop, manage, and optimize their sub -regions marketing budget, ensuring optimal allocation of resources, cost-effective execution of initiatives, as well as accurate and timely forecasts and reporting. 

Performance tracking

  • In line with global standards, monitors and analyzes key performance metrics for Asia to measure the effectiveness of marketing campaigns and initiatives, providing insights and recommendations for continuous improvement.
  • Ensure adherence to performance tracking and reporting requirements.

Market analysis and insights

  • Support market research and analysis initiatives at market level to identify market trends, end-customer preferences, and competitive landscape, providing insights to inform marketing strategies and tactics – this extends to supporting brand surveys and NPS initiatives.

The ideal candidate shall possess: 
•    Bachelor’s degree (B.A.) in Marketing or related business field
•    3-4 years experience in B2B marketing with demonstrated success in driving growth in a two-tier channel model
•    Experience from the tech and/or software industry
•    A team player with an intrinsic motive to help colleagues and go an extra mile to deliver on commitments
•    Skilled in developing and executing marketing plans addressing business objectives with and through channel partners
•    Digital mindset with a multi-channel data-driven approach 
•    Strong proficiency in marketing analytics tools and platforms for tracking and reporting on performance
•    Analytical mindset with the ability to interpret data and metrics to inform decision-making and optimize marketing performance
•    Experienced in managing multiple projects and priorities in parallel, works efficiently to prioritize tasks, meet deadlines, and manage budgets and resources effectively
•    A marketing partner to sales 
•    Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams, build relationships and influence stakeholders. 
•    Experienced working across cultures and geographies
•    Native or bilingual proficiency in English, professional working proficiency in language/s in Asia is an advantage
 

Similar Jobs

The Pokemon Company International - Associate Product Marketing Manager - Bilingual (Japanese/English)

The Pokemon Company International

Bellevue, Washington, United States (Hybrid)
3 Months ago
Epic Games - Senior Platform Account Lead (Console)

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Moon Active - Technical Project Manager

Moon Active

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
SKYDANCE - Lead UI/UX Designer

SKYDANCE

Santa Monica, California, United States (Hybrid)
2 Months ago
Flying Bark Productions - Rigging & Animation Software Developer

Flying Bark Productions

New South Wales, Australia (Hybrid)
2 Months ago
SaaS Labs - Product Marketing Manager

SaaS Labs

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Turbulent - Marketing Project Leader

Turbulent

Montreal, Quebec, Canada (On-Site)
2 Months ago
Match Group - Performance Marketing Manager (Tinder)

Match Group

Seoul, South Korea (Hybrid)
6 Months ago
Logitech - Brand Manager, Logitech for Business

Logitech

San Jose, California, United States (Hybrid)
6 Months ago
The Walt Disney Company - Associate Manager, Marketing (CRM)

The Walt Disney Company

Hong Kong (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Lionbridge Games - VR Test Analyst

Lionbridge Games

Quebec, Canada (On-Site)
2 Months ago
Salesforce - Senior Manager, Software Engineering

Salesforce

Quebec, Canada (Remote)
1 Month ago
Razer - Senior Data Scientist

Razer

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
6 Months ago
The Walt Disney Company - Assistant Project Manager

The Walt Disney Company

Papenburg, Lower Saxony, Germany (On-Site)
2 Months ago
The Mill - Senior Systems Engineer

The Mill

New York, New York, United States (On-Site)
9 Months ago
Xentrix Studios - Animation – Artist

Xentrix Studios

India (On-Site)
5 Months ago
PTW - Ukrainian LQA - Game Tester (Remote)

PTW

Braga, Braga, Portugal (Remote)
9 Months ago
Like Card - Product Manager

Like Card

Amman, Amman Governorate, Jordan (On-Site)
2 Months ago
Warner Bros Games - Game Development & Machine Learning Intern

Warner Bros Games

San Francisco, California, United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Singapore, Singapore

Riot Games - Senior Data Scientist - Singapore Efficiency Team

Riot Games

Singapore (On-Site)
2 Months ago
ByteDance - Security Engineer (Penetration Tester) - Security Assurance

ByteDance

Singapore (On-Site)
5 Months ago
PwC - Risk Services - AI Support Specialist

PwC

Singapore (On-Site)
6 Months ago
NetEase Games - Game AI Research Leader

NetEase Games

Singapore (On-Site)
2 Months ago
ByteDance - LLM Training Operation (Safety) - Specialist

ByteDance

Singapore (On-Site)
5 Months ago
Workato - Enterprise Account Executive

Workato

Singapore (On-Site)
6 Months ago
Tencent - Global Talent Sourcing Intern 103811

Tencent

Singapore (On-Site)
4 Months ago
ByteDance - BNPL Operations Manager - Global Payment

ByteDance

Singapore (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Meta - Director, Business Marketing Insights

Meta

New York, New York, United States (On-Site)
5 Months ago
XFlow - Senior User Acquisition Manager

XFlow

(Remote)
2 Months ago
Nolimit City - Marketing Coordinator

Nolimit City

Malta (On-Site)
5 Months ago
Netflix - Senior Manager, Marketing Planning - Japan

Netflix

Tokyo, Japan (On-Site)
6 Months ago
Plarium - Product Manager, Ad-Tech

Plarium

Herzliya, Tel Aviv District, Israel (On-Site)
2 Months ago
USE Insider - Technical Support Specialist - English Speaker (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
6 Months ago
Mattel  Inc  - Brand Manager - Barbie

Mattel Inc

İstanbul, İstanbul, Türkiye (On-Site)
4 Months ago
Guerrilla - STUDIO CREATIVE DIRECTOR FOR MARKETING

Guerrilla

Amsterdam, North Holland, Netherlands (On-Site)
4 Months ago
Canva - Print Marketing Lead

Canva

San Francisco, California, United States (Remote)
1 Month ago
PwC - Consultant RH et Paie Expérimenté H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Copenhagen, Denmark (Hybrid)

Sofia, Sofia City Province, Bulgaria (Hybrid)

United States (Remote)

Portland, Oregon, United States (Hybrid)

Portland, Oregon, United States (Remote)

United States (Remote)

Copenhagen, Denmark (On-Site)

Saudi Arabia (On-Site)

Belgium (On-Site)

View All Jobs

Get notified when new jobs are added by Milestone

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug