Associate Digital Director

2 Weeks ago • 8 Years + • Business Development

About the job

Job Description

The Associate Digital Director at Publicis Media will build strong client relationships, collaborating with business partners (creative, media owners) to achieve work objectives. Responsibilities include establishing partnership processes, managing work-in-progress, resolving ad operations issues, guiding the team on advanced application usage, driving technology advancements, and providing strategic insights to clients. The role requires leading and managing technical and marketing analytics projects, proactively identifying new business opportunities, and demonstrating strong quantitative and analytical skills. This position necessitates excellent communication and client management skills, along with proficiency in digital media buying, KPI development, and various digital marketing technologies.
Must have:
  • 8+ years experience in digital media
  • Strong client management skills
  • Data analysis and manipulation
  • Technical project leadership
  • Marketing analytics expertise
  • Excellent communication skills
Good to have:
  • Experience with specific ad servers, tag management systems
  • Proficiency in data visualization tools
  • Knowledge of social media tools
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Company Description

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.

Job Description

•       Establish good relationships with senior clients by engaging them at the business level.

•      Leverage good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information that contributes to the work objectives, value-add to clients.

•      Establish partnership processes with business partners (e.g. rules of engagement).

•      Establish rapport and understanding with senior business partners and ensure clear documentation on all communications.

•      Maintain regular WIPs, dialogues, and reviews to ensure effective work processes with Group Head

•      Undertake key initiatives/business solutions in tandem with clients' goals, business objectives, and priorities.

•      Resolve major ad operations issues with publisher partners or creative partners.

•      Guide and troubleshoot for the team on advanced application usage.

•      Drive technology advancement mindset internally and externally and exploit the potential of 3rd Party Technology to improve and streamline processes wherever possible.

•      Proactively disseminate POV to clients and draw relevant implications to the clients' business.

•      Evaluate the strategic implications of media/ industry/brand developments and identify opportunities & threats to businesses (short to long term)

•      Provide team vision, direction, management, and support to individuals within the digital unit

•      Demonstrate appropriate behavior to uphold the company's image, reputation, and credentials.

•      Identify new business opportunities.

Qualifications

•      More than 8 years’ experience as the senior contact on key accounts that the main services focus on digital media plans and key tactics

•      Demonstrated ability to navigate and manipulate large data sets to create and translate insights into compelling presentations

•      Strong client management/consultative experience both presenting and resolving issues.

•      Extensive experience leading and managing technical projects, including problem-solving, strategic technology roadmaps, and implementation

•      Extensive experience leading and managing marketing analytics projects from ideation through completion

•      Strong critical thinking and problem-solving skills – demonstrated ability to mine data for relevant and actionable insights

•      Solid written and verbal communication skill with the ability to communicate/translate complex concepts to a non-technical audience

•      Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution

•      Results orientations with strong independent and team project management and time management skills

•      Experience proficiency with Microsoft office suite, especially with Excel and PowerPoint

•      Experienced proficiency with digital marketing technology, especially ad servers, tag management systems, brand study partners, verification technologies; experience or orientation to learning new software packages and methodologies (social media tools, data visualization etc.), data analysis techniques and applied statistics required

•      Strong quantitative /analytical skills and able to drive forward thinking while demonstrating critical thinking and problem solving

•      Significant experience at all levels of agency-client relationships

Additional Information

https://www.starcomww.com/

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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