Associate PR Manager

2 Months ago • 2-4 Years • Public Relations

Job Summary

Job Description

The Associate PR Manager supports PR campaigns and strategies, focusing on earned influencer marketing and celebrity engagement for Pokémon's licensed products, animation, and merchandise. Responsibilities include identifying and managing influencer partnerships, liaising with internal and external teams, supporting events, managing translations, producing reports, and project managing key product launches. The role requires strong communication, organizational, and creative thinking skills, along with experience in PR and social media.
Must have:
  • 2-4 years relevant experience
  • Bachelor's degree (or equivalent)
  • Social media expertise
  • Excellent communication skills
  • Project management skills
  • Influencer marketing experience
Good to have:
  • Media, Marketing or PR qualifications
  • European language skills
Perks:
  • Competitive salary
  • 100% employer-paid healthcare (US)
  • Generous paid family leave
  • Employer-paid life insurance
  • Pension contributions (UK/IRE/MX)
  • Fitness reimbursement
  • Commuter benefit
  • LinkedIn learning
  • Relocation package (certain roles)
  • Hybrid work environment

Job Details

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com.

Get to know the role

  • Job Title: Associate PR Manager
  • Job Summary: This role is responsible for the support of public relations (PR) campaigns and strategies with an emphasis on earned influencer marketing and celebrity engagement across the Pokémon brand’s portfolio of licensed products, animation and Pokémon Center EMEA merchandise.
  • People Manager: No

What you’ll do

  • Supporting the PR Manager, the PR team and external agency network on PR initiatives including the following:
    • Influencer campaigns
    • Identifying relevant and brand compliant PR influencer opportunities
    • Managing influencer contracts between The Pokémon Company International and local PR and/or management agencies
    • Lead on cross departmental liaison to leverage activations
  • Responsible for identifying relevant and brand compliant PR influencer opportunities to promote the following focus areas: Animation, Toy partnerships and clothing/fashion.
  • Responsible for managing influencer contracts between The Pokémon Company International and local PR and/or management agencies.
  • Responsible for supporting ad-hoc events run by The Pokémon Company International or our partners; this can include identifying relevant third-party events and providing written recommendations for attendance for internal stakeholders.
  • Liaison with event organisers, licensing partners and internal stakeholders to maximise value of attendance and coverage.
  • Managing translations of press assets into multiple European languages.
  • Production of In-depth reporting for all projects.
  • Project management from green-light to execution for key products.

What you’ll bring

  • Minimum of two (2) to four (4) years of relevant professional experience or a demonstrated equivalent level of expertise.
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.
  • Media, Marketing or PR qualifications desirable.
  • Extensive knowledge of social media platforms.
  • A great communicator, coordinator, organizer and presenter who can effectively and efficiently run projects and engage with people.
  • Proven creative thinker.
  • Ability to conduct research and present the informative and concise overviews.
  • European language(s) highly desirable.
  • Fully conversant in Microsoft Office (Word, Excel, PowerPoint).

Base Salary Range: For this role, new hires generally start between £45,000.00 - £53,437.50 per year. The full range is £45,000.00 - £67,500.00 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-MW1 #LI-Hybrid

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An employee first culture.
  • Company events that celebrate the spirit of Pokémon.
  • Competitive cash-based compensation programs.
  • 100% employer-paid healthcare premiums for you.
  • Generous paid family leave.
  • Employer-paid life insurance.
  • Employer-paid long and short-term income protection insurance.
  • US Employees: 401k Employer Matching.
  • UK/IRE/MX Employees: Pension Employer Contributions.
  • Fitness reimbursement.
  • Commuter benefit.
  • LinkedIn learning.
  • Comprehensive relocation package for certain roles.
  • Hybrid work environment.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

The Pokémon Company International is committed to the inclusion of all qualified applicants for consideration in our job application process. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, or to otherwise participate in the hiring process, please contact the Talent Acquisition team at accommodationrequest_ta@pokemon.com .

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