About the job

SummaryBy Outscal

Creative Marketing Manager needed with 3+ years experience in casual games, defining creative strategies, and building marketing campaigns.

About the job

About The Position

Crazy Labs is one of the world’s leading mobile game developers and publishers, specializing in hyper-casual, hybrid, and casual spaces. With over 6 billion downloads, we have a deep understanding of what it takes to transform promising game ideas into profitable hits.

We’re looking for a Creative Marketing Manager to join our marketing team in a dynamic, fast-paced and rapidly growing company.

This is a leadership role - you will deliver the strategy and execution for top charting games - from ad creatives to storefronts.

Main Responsibilities

  • Define the creative strategy for new games and constantly improve marketability
  • Leverage a strong creative vision with excellent visual & verbal communication skills to guide motion designers, graphic designers, marketing developers, playable developers, and ASO teams to meet your vision effectively and efficiently.
  • Craft engaging briefs that will move the needle for different ad types (video, playable, IEC, GIF, static)
  • Design storefronts (icon, screenshots, store video, game title)
  • Outline creative production and testing methodologies for your games and provide frequent progress updates to stakeholders
  • Collaborate closely with UA managers to analyze results and make data driven creative decisions for the next round of testing
  • Hold high visual standards and give feedback to team members
  • Research and analyze relevant trends
  • Set new industry standards, rather than following them

Requirements:

Requirements

What we're looking for

  • A highly creative and talented person to join our crazy team!
  • 3 years experience working on a casual game - a must
  • Experience in defining a creative strategy and testing methodologies
  • Proven track record of building marketing campaigns that drive growth
  • Passion for creative storytelling through various mediums - video, design, copywriting, UX, and beyond - this role combines all aspects of creative visualization
  • Analytical thinking and data oriented approach
  • Strong leadership and communications skills
  • Fluency in English
  • Live and breathe social trends
  • App store materials creation experience – an advantage

What We Offer

  • Join a supportive and creative team of professionals
  • Make an impact - shape our next hit mobile game, reaching millions of end-users!
  • Personal growth - we encourage continuous learning and experimentation within our international teams
  • Fun and Flexible work environment
  • Competitive compensation

About The Company

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.

Website


Berlin, Germany (On-Site)

Tel Aviv District, Israel (On-Site)

Tel Aviv District, Israel (On-Site)

Tel Aviv District, Israel (On-Site)

Tel Aviv District, Israel (On-Site)

Tel Aviv District, Israel (On-Site)

Greater Skopje, North Macedonia (On-Site)

Greater Skopje, North Macedonia (On-Site)

Greater Skopje, North Macedonia (On-Site)

Greater Skopje, North Macedonia (On-Site)

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