Digital Marketing Analytics
Job Summary
Job Description
- Drive partner marketing activities to improve brand perception.
- Design and execute integrated joint marketing plans.
- Develop joint thought leadership and content.
- Manage and support both virtual and in-person events.
- Track ROI of all partner initiatives.
- Narrate interesting and relevant stories.
- Exceptional skills in time management.
- Managing stakeholders effectively.
2 skills required
Job Details
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description
- To help drive partner marketing activities to establish as the partner of choice, by improving brand perception, demand across target customers, media, ecosystem partners & analysts.
- Design, develop, and execute an integrated joint marketing plan aligned to business goals.
- Work with the business and partner ecosystem to develop joint thought leadership, case studies, videos, solution collaterals, press releases, internal communications and other types of content that support planned campaigns as well as ongoing needs.
- Identify, develop and support events, both virtual and in-person, aligned to the joint marketing plan. Lead global partner events from planning, execution and measuring the ROI. Work across MUs, regional leads to strategically position Capgemini effectively at these events and drive sales pipeline opportunities.
- Oversee participation in analyst and advisory reports, working with Capgemini’s analyst relations team as well as the business.
- Collaborate closely with the Global & Local marketing teams to ensure content is collected, packaged, developed, and promoted and relevant Sales Enablement Sessions are planned.
- Responsible for tracking ROI of all partner initiatives and establishing tracking mechanisms using various reporting platforms.
- Work collaboratively as a team player with marketing, partner organization and business colleagues.
Primary Skill
- Ability to build strategic perspective, influence, and ability to execute it.
- Thorough understanding of content-led brand development principles, partner marketing frameworks, techniques, and best practices.
Secondary Skills
- Ability to narrate interesting and relevant stories that stand out from the clutter while retaining the core solution value proposition.
- Exceptional skills in time management and managing stakeholders.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
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