Director Demand Generation - Digital Marketing
Job Summary
Job Description
The Head of Demand Generation at Mindtickle is a strategic growth leader responsible for driving pipeline and revenue through integrated, multi-channel demand generation programs. This role requires a data-driven approach, innovative thinking, and close collaboration with Sales, Business Development, Product Marketing, Field Marketing, and Customer Marketing teams. The ideal leader will embrace an AI-first mindset, leverage automation, iterative improvement, and deep field insights to continuously enhance Go-To-Market strategies. Key responsibilities include owning and scaling digital marketing strategy, building and executing targeted ABM campaigns, establishing comprehensive cross-channel integrated marketing plans, and fostering strong partnerships with Business Development and Field Marketing.
Must have:
- 10+ years of demand generation leadership in B2B SaaS.
- Expertise in digital marketing (SEO, paid media, website optimization).
- Deep experience in ABM strategy and execution.
- Strong analytical skills (marketing automation, CRM, data analytics).
- Exceptional collaboration with Sales, BD, Field, and Customer Marketing.
- Demonstrated ability to lead and scale high-performing teams.
- Strategic thinker driving pipeline growth and revenue acceleration.
- Leveraging AI-driven automation and iterative GTM processes.
Good to have:
- Understand and enhance brand trust graph on platforms like G2, Gartner.
- Develop targeted campaigns to elevate trust ratings.
- Analyze and optimize digital channels for lead quality and cost efficiency.
- Drive innovation with AI personalization tools.
- Utilize intent data for personalized campaigns.
- Map and optimize buyer journey.
- Oversee content creative function for demand generation.
- Develop campaigns for existing and former customers.
- Establish robust measurement frameworks for campaign performance.
- Communicate performance insights to senior leadership.
- Lead, mentor, and build a high-performing demand generation team.
Job Details
Role Overview:
The Head of Demand Generation at Mindtickle is a strategic growth leader responsible for driving pipeline and revenue through integrated, multi-channel demand generation programs. This role demands a data-driven approach, innovative thinking, and close collaboration with Sales, Business Development, Product Marketing, Field Marketing, and Customer Marketing teams. The ideal leader will embrace an AI-first mindset, leverage automation, iterative improvement, and deep field insights to continuously enhance GTM strategies.
Key Responsibilities:
1. Digital Marketing Leadership:
Own and scale the digital marketing strategy across web optimization, SEO, GEO-targeted campaigns, and paid performance marketing.
Understand and enhance Mindtickle’s brand trust graph across various platforms such as G2, Gartner Peer Insights, Sales Enablement societies, and AI forums.
Build and execute targeted campaigns to elevate Mindtickle’s trust ratings, driving stronger organic demand.
Continuously analyze and optimize digital channels to improve lead quality, volume, and cost efficiency.
Drive innovation and adopt new digital strategies leveraging AI-driven personalization and optimization tools.
2. Account-Based Marketing (ABM):
Develop and execute targeted ABM campaigns to drive pipeline acceleration in key strategic accounts.
Collaborate closely with Sales, Business Development, and Product Marketing to ensure alignment on target accounts, messaging, and objectives.
Utilize intent data and customer insights to personalize campaigns, enhancing engagement and conversion rates.
3. Integrated Marketing Strategy:
Establish and execute comprehensive, cross-channel integrated marketing plans to amplify Mindtickle’s brand and solution positioning.
Ensure seamless campaign coordination across digital, content syndication, events, outbound, partner channels, and PR to maintain consistent messaging and maximize impact.
Map and optimize the systematic buyer journey, integrating field insights into holistic marketing planning and execution.
Continuously optimize integrated campaigns based on data-driven insights and market feedback.
Strategically determine the appropriate balance between conferences, webinars, and account-specific or guerrilla marketing activities based on field insights.
4. Strong Partnership with Business Development:
Forge deep partnerships with the Sr. Director of Business Development to align outbound BDR initiatives with demand generation strategy.
Co-develop outreach strategies, ensuring tight integration between marketing-generated demand and BDR-led prospecting.
Drive regular communication, feedback loops, and joint performance analysis to improve pipeline velocity and lead-to-opportunity conversion.
Analyze call recordings from BDR and AE at various funnel stages to inform demand strategies, acting as the true "eyes and ears" for the field.
5. Collaboration with Field Marketing:
Act as strategic partner and thought leader for Field Marketing, providing high-level guidance and strategic oversight.
Leverage insights from field sales calls and feedback to strategically drive event selection, workshop creation, and targeted field activities.
Clearly distinguish between operational execution and strategic field marketing roles, emphasizing strategic guidance and insights for driving specific deals through the funnel.
6. Content and Creative Strategy:
Oversee the content creative function, ensuring tight integration with campaign teams to align content strategy closely with demand generation objectives.
Ensure content produced is strategically aligned, effective, and supports integrated marketing campaigns and overall pipeline objectives.
7. Customer Engagement and Existing Account Campaigns:
Develop targeted demand generation campaigns focused on existing accounts and re-engaging former customers to drive incremental pipeline.
Collaborate closely with dedicated Customer Marketing teams to differentiate between general customer engagement and targeted demand-focused initiatives.
8. Data-Driven Optimization and Reporting:
Establish robust measurement frameworks to track and report on campaign performance, pipeline contribution, conversion rates, and ROI.
Regularly communicate performance insights and optimization strategies to senior leadership and cross-functional stakeholders.
Proactively identify and rectify funnel inefficiencies using analytics, A/B testing, ongoing experimentation, and GTM engineering approaches.
Deeply analyze call recordings from BDR and AE at every funnel stage, iterating campaigns, messaging, and experiences based on real-time field insights.
9. Team Leadership & Culture:
Lead, mentor, and build a high-performing demand generation team across digital marketing, ABM, marketing operations, and content specialists.
Foster a collaborative, innovative culture that encourages experimentation, data-driven decision-making, continuous learning, and AI-first mindset adoption.
10. Budget & Resource Management:
Strategically allocate and manage the demand generation budget, optimizing spend across channels for maximum pipeline impact and ROI.
Continuously monitor and adjust resource allocation based on performance data and strategic priorities.
Qualifications and Skills:
10+ years of demand generation leadership experience in B2B SaaS.
Proven expertise in digital marketing strategies including SEO, paid media, and website optimization.
Deep experience in ABM strategy and execution.
Strong analytical skills with proficiency in marketing automation, CRM systems (e.g., Salesforce, HubSpot), and data analytics tools.
Exceptional collaboration skills, particularly with Sales, Business Development, Field Marketing, and Customer Marketing teams.
Demonstrated ability to lead and scale high-performing teams.
Strategic thinker with a track record of driving pipeline growth and revenue acceleration through innovative demand generation programs.
Strong orientation toward leveraging AI-driven automation and iterative GTM processes.
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