Email Marketing Director
Job Summary
Job Description
OKX is seeking a seasoned Director of Email Marketing to lead Lifecycle and CRM initiatives across the Americas. This role involves defining and executing email strategy to support market expansion and engagement. Responsibilities include driving innovation in lifecycle marketing, developing regionally relevant messaging, and leading high-impact campaigns. The director will partner cross-functionally with product, brand, and regional teams to enhance user engagement. Key activities include overseeing multi-channel lifecycle programs like onboarding and retention, managing creative and editorial aspects, leading a team of marketing professionals, and utilizing data for performance optimization.
Must have:
- 15+ years of experience in Email Marketing, CRM, or Lifecycle
- Demonstrated success in building and scaling CRM strategies
- Deep expertise in customer segmentation, marketing automation, personalization
- Proven track record leading cross-functional teams and programs
- Strong understanding of CEFI and DeFi, crypto or exchange landscape
- Exceptional storytelling and communication skills
- Experience managing internal and external creative teams
- Analytical mindset with a data-first approach
Perks:
- Competitive total compensation package
- Learning & Development programs and Education subsidy
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents
10 skills required
Job Details
Who We Are
About the Opportunity
OKX is seeking a seasoned Director of Email Marketing to lead our Lifecycle and CRM initiatives across the Americas. This individual will define and execute email strategy within Global Marketing, in alignment with broader business objectives, to support market expansion and engagement in a complex and fast-paced environment.
As a leader, you’ll be responsible for driving innovation in lifecycle marketing, developing a regionally relevant yet globally aligned messaging strategy, and leading a team in the execution of high-impact campaigns. You will partner cross-functionally with product, brand, and regional teams to shape how OKX engages millions of users.
What You’ll Be Doing
- Lead Americas Email & CRM Strategy: Define and own the email marketing vision, strategy, and roadmap for the Americas, aligned with global lifecycle goals and tailored to local market needs.
- Drive Lifecycle Innovation: Evolve our CRM capabilities to deliver personalized, data-driven lifecycle journeys that increase user activation, retention, and LTV across all key Americas markets.
- Executive Stakeholder Engagement: Serve as a senior point of contact for regional leadership, acting as a strategic advisor to ensure marketing initiatives support local needs.
- Campaign & Program Ownership: Oversee the planning and execution of multi-channel lifecycle programs including onboarding, re-engagement, retention, and cross-sell efforts.
- Creative & Editorial Oversight: Champion high-quality storytelling and messaging excellence across all lifecycle programs. Ensure consistency in voice, tone, and localization
- Operational Leadership: Build and mentor a team of lifecycle marketers and CRM specialists; drive operational excellence, scalability, and adoption of best practices.
- Cross-Functional Collaboration: Act as a strategic partner to product marketing, regional business units, analytics, and design teams to deliver cohesive, customer-centric experiences.
- Performance Management: Develop robust testing strategies and KPIs to optimize impact. Use data to continuously refine content, targeting, segmentation, and timing.
What We Look For In You
- 15+ years of progressive experience in Email Marketing, CRM, or Lifecycle, ideally in fintech, crypto, or financial services
- Demonstrated success in building and scaling CRM strategies in high-growth, fast-paced environments
- Deep expertise in customer segmentation, marketing automation, and personalization
- Proven track record leading cross-functional teams and large-scale programs with regional and global stakeholders
- Strong understanding of CEFI and DeFi, with experience marketing within the crypto or exchange landscape
- Exceptional storytelling and communication skills – both written and verbal – with a clear ability to articulate strategy to executive leadership
- Experience managing internal and external creative teams, with a commitment to high-quality campaign execution
- Analytical mindset with a data-first approach to decision-making; familiarity with tools like Braze, Salesforce, Iterable, or similar CRM platforms
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- The salary range for this position is $171,000 - $300,000
- The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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