Lead Designer
Job Summary
Job Description
As a Lead Designer, you will be instrumental in shaping the systems that drive the new era of Web3 gaming. Your responsibilities will include designing and scaling systems that attract and retain high-value players through quests, rewards, and social mechanics. You will collaborate with product managers, drive product validation through experimentation, and design for outcomes that improve conversion, retention, and engagement. The role requires strong systems thinking, commercial awareness, and experience in B2B2C or multi-sided products. You will be mentoring designers in experimentation and growth. This role offers a chance to have a significant impact on user experiences, directly influencing how games succeed in the Web3 space.
Must have:
- Minimum 6 years of Product Design experience, preferably in tech or gaming.
- Experience designing products from the ground up in fast-paced settings.
- Experience with multi-sided products such as B2B2C models or marketplaces.
- Strong systems thinking and ability to create scalable design systems.
- High design craft and animation skills, with attention to detail.
- Skilled in experimentation to move business metrics, not just engagement.
- Experience in applying game psychology to enhance retention and monetization.
- Data fluency and business acumen to assess feature viability.
- Use of generative AI tools to accelerate experimentation.
- Proven ability to align across teams to deliver player-first experiences.
Good to have:
- Understanding of Web3 product, balancing player delight with token utility.
- Experience with AI tools in design and creative workflows.
Perks:
- Globally competitive salaries and Employee Stock Options.
- Support for US Employees with Medical and 401K Insurance.
- Flexible working model: Sydney-based employees enjoy three days a week in the office, and remote team members have access to global office hubs via WeWork All-Access.
- USD $500 WFH allowance and USD $600 per annum for internet and phone usage.
- USD $1,350 per annum for classes, courses, or events to support growth.
- Access to free online courses via Udemy.
- USD $800 per year for health and wellbeing.
- 24/7 access to unlimited counseling for you and your family.
- Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe.
- 12 weeks of paid parental leave (gender-neutral) and additional leave for birthing parents.
- Paid leave for Miscarriage and IVF treatments.
- 2 additional paid annual leave days and a paid day off for your birthday.
4 skills required
Job Details
About Us 🚀
Immutable is a global technology company, powering the leading platform for building games on Ethereum. We are on a mission to build the future of gaming by redefining how games are played and discovered. Founded in 2018, Immutable is one of the fastest Australian companies to hit unicorn status, having raised more than AUD $300M+ and a valuation of AUD $3.5 billion.
Currently, the Immutable Group consists of the Immutable Platform, the leading platform for building games on Ethereum powering successful games like RavenQuest and Immortal Rising 2, and Immutable Games, a global leader in web3 game development and publishing with leading titles Gods Unchained and Guild of Guardians.
Our ambition is to make digital worlds real; we have incredible global growth plans as the fastest growing gaming chain in 2024 with 250+ games signed, more than in all previous years combined. 🚀
About The Role 🤔:
Web3 is transforming how games attract, engage, and retain players—and we’re looking for a Lead Designer to help shape the systems that power this new era. In this role, you’ll design and scale systems that help games attract and retain high-value players—leveraging quests, rewards, and social mechanics that are engaging and aligned with each game's identity.
You’ll work closely with product managers to define vision and strategy, drive product validation through rapid experimentation, and design for outcomes that improve conversion, retention, and long-term engagement.
Ideal candidates will bring strong systems thinking, commercial awareness, and experience designing for complex B2B2C or multi-sided products. You’ll need to thrive in fast-paced environments, collaborate effectively across growth, product, and leadership teams, and mentor designers working on experimentation and growth. This is a high-impact opportunity to shape core user experiences that directly influence how games succeed in the Web3 space.
You'll Be Empowered To 🎮:
- Rapidly validate and launch player-first Web3 experiences from the ground up (0→1), including designing for products like Immutable Play
- Align B2B studio needs with B2C player experiences to deliver organic, engaging moments—not ad-like interactions.
- Design and scale Studio system tools such as Points-as-a-Service (PaaS) systems (where studios can reward player loyalty)
- Scale design impact through systems thinking and experimentation frameworks.
- Lead product validation through rapid experimentation—turning bold hypotheses into actionable, data-backed designs.
- Partner with product managers to shape strategy and long-term vision across key products.
- Use AI tools to scale personalized, game-themed reward systems without sacrificing quality or creativity.
- Define and monitor product health metrics, ensuring your designs drive engagement, conversion, and retention.
- Collaborate with offshore teams to localize and scale community engagement systems
- Collaborate cross-functionally to test, ship, and optimize player-facing features.
We'd Love You To Bring 🤝:
- Minimum 6 years of experience as a Product Designer, ideally in consumer-facing, fast-growing tech, or gaming environments.
- Track record of 0→1 product design: Proven experience designing products from the ground up in ambiguous, high-velocity settings.
- Experience with complex, multi-sided products: Comfortable designing for B2B2C models, marketplaces, or game ecosystems.
- Strong systems thinking: Demonstrated ability to create scalable design systems that drive engagement and align with broader product strategy.
- High design craft and animation skills: Detail-oriented across static UI and interactive or motion-based design elements.
- Lean experimentation with commercial impact: Skilled in overseeing the designing and running of experiments that move business metrics like CAC, LTV, and conversion—not just engagement.
- Behavioral design in gaming: Experienced in applying game psychology (e.g., variable rewards, status loops) to enhance retention, virality, and monetization.
- Data fluency and business acumen: Able to analyze player metrics and unit economics to assess the long-term viability of features and systems.
- AI-augmented design: Use of generative tools to accelerate experimentation, simulate reward mechanics, and personalize player experiences.
- Cross-team collaboration: Proven ability to align across product, growth, engineering, and external partners to deliver cohesive player-first experiences
Bonus Points For ✅:
- Web3 product thinking: Understanding of how to balance player delight with token utility and studio/stakeholder incentives.
- Experience with AI tools: Familiarity using AI in the design or creative workflow.
We are proud of the benefits that we offer for all of our employees globally. Here is a snapshot:
Attracting the best global talent:
💸 We commit to paying globally competitive salaries and contributions & we share our products' success through Employee Stock Options. We also support our US Employees with Medical and 401K Insurance
💻 Our flexible working model blends the best of both worlds: Sydney-based employees enjoy three days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
📲 We offer USD $500 WFH allowance to set up your home office and USD $600 per annum to put toward your internet and phone usage.
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most:
👨👧👦 New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional six weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🎂 Enjoy 2 additional paid annual leave days at the end of the year and a paid day off for your birthday
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2025 Circle Back Initiative Employer – we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of web3 gaming!
#LI-Remote
