Senior CRM Copywriter

What You Will Do

As a Senior CRM Copywriter you take full ownership of the CRM content strategy and execution across Monopoly GO!’s lifecycle channels. This is a senior individual contributor role requiring a high level of autonomy, accountability, and executional excellence.

Content Strategy:

• Own and drive the end-to-end CRM content strategy across push notifications, email, and future channels, ensuring all messaging is player-centric, impactful, and aligned with campaign and business goals.
• Translate campaign and lifecycle high-level objectives into actionable content plans, including narrative hooks, tone, personalization, and testing approach.
• Work closely with CRM, Product Marketing, Creative, LiveOps, and Player Insights to turn strategy into compelling and engaging content across CRM channels.
• Craft and align messaging with player journeys, segmentation strategies and campaign objectives. Align with senior stakeholders to ensure our content direction supports business goals. 

Content Production:

• Write and deliver high-quality, on-brand copy for push, email, and supporting visuals, while setting standards for voice, clarity, and performance.
• Identify and address content production bottlenecks, driving improvements in tools, processes, and documentation to improve overall efficiency and output quality.
• Act as the content lead in creative collaboration, proactively partnering with stakeholders to align messaging and visual direction for CRM communications.

Measure Content Impact:

• Lead and maintain a clear framework to track content effectiveness. 
• Regularly report performance to the business in a clear and actionable way.
• Innovate and experiment with new content formats (copy variants, tone, narrative) analyse results, and refine approaches to maximize performance.
• Continuously document insights, evolve messaging guidelines, and build scalable content frameworks and playbooks for team-wide adoption.

Content Planning:

• Own and maintain a high-level annual content calendar that aligns with key activations, campaigns, and always-on content, ensuring visibility, alignment, and prioritization across the CRM vertical. 
• Ensure all plans are integrated and effectively deliver on the content guidelines.

What We're Looking For

• Native English speaker
• 5+ years of experience in content design, copywriting, UX writing, or a related discipline. Ideally within gaming, entertainment, or a culturally relevant global brand.
• Proven success in designing content for community engagement, in-game experiences, and multi-channel marketing campaigns.
• Expertise in planning and executing content across owned channels (email, push, in-app, etc.), from high-level strategy through day-to-day delivery.
• Strong storytelling skills and the ability to adapt narratives to different formats and audiences.
• Analytical mindset with the ability to leverage data for content optimization and to inform broader content strategies.
• Excellent communication, leadership, and project management skills.
• Strong stakeholder management, adept at navigating differing expectations and aligning teams toward shared goals.
• Proven ability to lead large-scale projects, balancing attention to detail with a strategic, big-picture perspective.
• Highly organized and adaptable, able to manage competing priorities and challenge conventional thinking.
• Thrives in fast-paced, dynamic environments, demonstrating agility and confidence.

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.
 
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
 
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com