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Manager - Product Content

Maharashtra, India (On-site)

Manager - Product Content

2 Hours ago • 3 Years + • Editorial • Marketing

About the job

4 skills required for this role

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confluence

seo

communication

storytelling

Job Description

The Product Content Manager at Dream11 leads content efforts across various product areas. The role requires a deep understanding of the Dream11 product, target audience, and available marketing channels. Responsibilities include identifying communication gaps using data, creating engaging copy for multiple channels (push notifications, in-app communication, stories, WhatsApp, email, etc.), setting efficient workflows, managing App Store Optimization (ASO) and SEO efforts, and developing innovative content solutions using a data-driven approach. Close collaboration with Product Marketing Managers, Product Managers, and Graphic Designers is crucial. The ideal candidate possesses 3+ years of experience in digital consumer products and strong knowledge of relevant marketing platforms.

Must have:

3+ years experience in digital consumer products
Data-driven content strategy
Excellent communication skills
Manage ASO and SEO efforts
Create engaging copy for multiple channels

Product Content:

Product Content at Dream11 spearheads all the content efforts for different product areas. The team has a strong understanding of 3 things: the Dream11 product, the target audience and the marketing channels available to use. The Product Content team shapes effective and engaging user-focused marketing content through close collaborations with the Product Marketing Managers, Product Managers, and Graphic Designers.

Your Role

Identify pain points and gaps across communication channels using data
Create and manage engaging copy for multiple channels such as Push Notifications, In App Communication, Stories, WhatsApp, Email and more
Set processes for effective work flow between the Content team and other teams
Manage App Store Optimization efforts and SEO efforts
Take initiative to come up with creative and innovative content solutions
Use a data-driven approach for storytelling & content strategies

Qualifiers

3+ years of experience in a digital consumer product
High level understanding of product marketing channels like - Pushes, In-Apps, Stories, WhatsApp, Emails, etc
Knowledge of marketing and engagement platforms like CleverTap
Excellent communication skills

About Dream Sports:

Dream Sports is India’s leading sports technology company with 250 million users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.

Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.

For more information: https://dreamsports.group/

Dream11 is the world’s largest fantasy sports platform with 220 million users playing fantasy cricket, football, kabaddi, basketball, hockey, volleyball, handball, rugby, futsal, American football & baseball, on it. Dream11 is the flagship brand of Dream Sports, India’s leading Sports Technology company and has partnerships with several national & international sports bodies and cricketers.

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About The Company

Dream Sports

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Dream Sports is India’s leading sports technology company with 20 crore users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform, DreamSetGo, a sports experiences platform and DreamPay, a payment solutions provider. Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’.

Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ mission is to ‘Make Sports Better’ for fans through the confluence of sports and technology. Since 2018, Dream Sports has been consistently featured as the only sports tech company in the ‘Great Places to Work’ survey.