Marketing Manager, Indonesia

Join Team Liquid Indonesia as Our Marketing Manager!

Are you a strategic thinker with a passion for esports, gaming, and entertainment? Do you thrive in a fast-paced environment where creativity, brand growth, and audience engagement come into play? Team Liquid Indonesia is looking for a Marketing Manager to oversee and elevate our marketing efforts.

In this role, you'll be at the forefront of developing impactful marketing campaigns, strengthening our brand presence, and driving engagement across multiple platforms. You’ll work closely with various teams to create innovative strategies that resonate with our audience and align with our global vision.

If you have experience in marketing, a deep knowledge of the gaming and esports landscape, and the drive to make a meaningful impact, we’d love to hear from you!

Job Purpose

The Marketing Manager oversees and executes marketing strategies for Team Liquid in Indonesia and the Philippines, focusing on performance marketing, merchandise and commerce, partnerships, and data-based marketing approaches. This role ensures brand growth, audience engagement, and revenue generation through innovative marketing efforts and strategic partnerships.

What You'll Be Doing:

• Develop and manage ROI-focused paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok to maximize engagement and conversions.
• Continuously enhance ad performance by reviewing data, adjusting targeting, and refining creatives.
• Implement A/B testing and performance tracking to improve campaign effectiveness.
• Oversee marketing efforts for Team Liquid’s merchandise, ensuring optimal pricing, promotions, and visibility across digital platforms.
• Work closely with the e-commerce team to strengthen sales through targeted marketing approaches.
• Develop seasonal and event-based marketing initiatives to increase merchandise visibility.
• Manage brand partnerships, influencer projects, and cross-promotional opportunities to expand brand reach.
• Identify, negotiate, and implement partnership opportunities aligned with Team Liquid’s marketing goals.
• Coordinate with internal teams and external stakeholders to ensure smooth execution of campaigns and activations.
• Track and interpret key marketing performance metrics, including customer behavior, campaign effectiveness, and audience engagement.
• Provide insights and recommendations to refine marketing approaches.
• Utilize reporting tools to measure ROI and enhance marketing strategies.

What You'll Need:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in digital marketing, brand partnerships, or e-commerce marketing.
• Experience in esports, gaming, digital media, or entertainment industries is highly preferred.
• Strong expertise in performance marketing (Meta, Google Ads, TikTok).
• Experience in merchandise marketing, pricing strategies, and e-commerce platforms.
• Proven ability to develop and manage brand partnerships and influencer projects.
• Strong problem-solving skills with experience in data-based marketing approaches.
• Excellent project management and communication skills.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders.