Product Marketing Lead, Equipment Monitoring

3 Months ago • 7 Years + • Product • $134,000 PA - $205,000 PA

Job Summary

Job Description

As the Product Marketer for Equipment Monitoring at Motive, you will own the go-to-market strategy for this product line. You will be the single-threaded Marketing leader for Equipment Monitoring and take ownership of driving achievement of pipeline and revenue goals. You will develop and execute go-to-market (GTM) plans for Equipment Monitoring products, drive product launches, define positioning and messaging, build an understanding of industry trends and buyer personas, identify opportunities for sales and marketing campaigns, leverage data to refine messaging, pricing, and product strategy, develop sales collateral, collaborate with demand generation teams, act as the voice of the customer, influence roadmap decisions, and collaborate with channel and partnership teams.
Must have:
  • 7+ years of product marketing or marketing experience in tech or SaaS.
  • Strong ability to translate technical features into customer benefits.
  • Proven track record in driving GTM strategies and sales enablement.
  • Excellent communication, storytelling, and presentation skills.
Good to have:
  • MBA preferred.
Perks:
  • Health, pharmacy, optical and dental care benefits
  • Paid time off and sick time off
  • Short term and long term disability coverage
  • Life insurance
  • 401k contribution

Job Details

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

As the Product Marketer for Equipment Monitoring at Motive, you will own the go-to-market strategy for this product line. This role is critical in positioning Motive as the industry leader in asset tracking and telematics for commercial equipment, ensuring our solutions are effectively communicated to businesses that operate fleets and equipment owners. You will be the single-threaded Marketing leader for Equipment Monitoring and take ownership of driving achievement of pipeline and revenue goals. You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making. You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth. 

What You'll Do:

  • Develop and execute go-to-market (GTM) plans for Equipment Monitoring products, ensuring alignment with company objectives and revenue targets. 
  • Drive product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout. 
  • Define positioning, messaging, and value propositions that resonate with key audiences, differentiating Motive in a competitive landscape. 
  • Build a deep understanding of industry trends, pain points, and buyer personas. 
  • Identify opportunities to sell Equipment Monitoring as part of New Logo and Expansion marketing campaigns and sales motions driving delivery of revenue goals.
  • Leverage data and customer insights to refine messaging, pricing, and product strategy.
  • Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Equipment Monitoring solutions. 
  • Collaborate with demand generation and content marketing teams to create compelling campaigns that drive awareness and lead generation. 
  • Act as the voice of the customer within the organization, ensuring that product development aligns with market needs. 
  • Work closely with Product Managers to influence roadmap decisions based on customer feedback and market insights. 
  • Collaborate with channel and partnership teams to develop co-marketing initiatives that expand Motive’s reach in the equipment monitoring space. 

What We're Looking For:

  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 7+ years of experience in product marketing or marketing, preferably within tech or SaaS industries.
  • Strong ability to translate complex technical features into clear, compelling customer benefits. 
  • Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products. 
  • Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
  • Ability to manage multiple projects and priorities while maintaining a strategic perspective. 
  • Agile and able to adapt quickly to shifting market dynamics and organizational priorities.

 

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting
Motive Perks & Benefits

The base compensation range for this role is:

$134,000 - $205,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please review our Candidate Privacy Notice here .

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology. 

#LI-Remote

Similar Jobs

e2 open - RFx Response Coordinator

e2 open

Central Sulawesi, Indonesia (On-Site)
3 Weeks ago
Pluralsight - Sr. Acquisition Account Executive

Pluralsight

United States (Remote)
2 Months ago
Alpha Sense - Enterprise Account Executive

Alpha Sense

London, England, United Kingdom (On-Site)
2 Months ago
Token Metrics - Web3 Head of Marketing and Communications

Token Metrics

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Remote)
1 Year ago
N-ix - Data Engineer (with Databricks)

N-ix

Poland (Remote)
3 Months ago
Moloco - Global Product Activation Lead

Moloco

Redwood City, California, United States (On-Site)
2 Months ago
Xsolla - Product Owner - Login

Xsolla

(Hybrid)
4 Months ago
binance - Senior Product Operations (KYC)

binance

Taipei City, Taiwan (Hybrid)
1 Month ago
Ansys - Product Specialist II

Ansys

Waterloo, Ontario, Canada (On-Site)
1 Month ago
Moloco - Product Counsel

Moloco

Redwood City, California, United States (Hybrid)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Autodesk - Senior Customer Success Manager

Autodesk

Atlanta, Georgia, United States (On-Site)
1 Month ago
Domo - Associate General Counsel

Domo

American Fork, Utah, United States (On-Site)
2 Months ago
Canva - Security Engineering Manager - Vulnerability Management, Application Security

Canva

Surry Hills, New South Wales, Australia (Remote)
3 Months ago
Xplor Technologies - Senior Sales Executive of ISV Partnerships – Payment Solutions

Xplor Technologies

Atlanta, Georgia, United States (Remote)
1 Month ago
DevRev - Automation Architect

DevRev

Chennai, Tamil Nadu, India (On-Site)
3 Weeks ago
Haleon - Principal Engineer

Haleon

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Year ago
NCR Voyix - Order Management & Billing Analyst

NCR Voyix

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Axon - Senior Enterprise Account Executive

Axon

Seattle, Washington, United States (Remote)
5 Months ago
Axon - Senior Technical Analyst – Revenue & Financial Reporting

Axon

Seattle, Washington, United States (Hybrid)
3 Weeks ago
appier - Senior Customer Success Manager, Enterprise Solution

appier

Taipei City, Taiwan (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in United States

Notion - Software Engineer, Search

Notion

New York, New York, United States (On-Site)
9 Months ago
eBay - Lead Technical Program Manager

eBay

Portland, Oregon, United States (Hybrid)
1 Month ago
Team Liquid - Influencer Sales Manager

Team Liquid

Santa Monica, California, United States (On-Site)
3 Months ago
Riot Games - Senior Software Engineer (Gameplay/Audio)

Riot Games

Los Angeles, California, United States (On-Site)
3 Months ago
PayPal - Product Marketing Manager

PayPal

San Jose, California, United States (Hybrid)
2 Months ago
playbrains - Video Games Generalist Programmer

playbrains

New York, United States (On-Site)
1 Month ago
bytedance - Senior Software Engineer, Distributed Storage System

bytedance

Seattle, Washington, United States (On-Site)
4 Months ago
bytedance - Software Development Engineer - Distributed NoSQL Database Systems

bytedance

Seattle, Washington, United States (On-Site)
6 Months ago
Nintendo - Web QA Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
3 Months ago
PayPal - Staff Infrastructure Software Engineer

PayPal

San Jose, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Product Jobs

Moloco - Global Product Activation Lead

Moloco

Redwood City, California, United States (On-Site)
2 Months ago
Playtika - Product Security Team Leader

Playtika

Israel (On-Site)
7 Months ago
Illumina - Senior Product Security Architect

Illumina

Singapore (On-Site)
1 Year ago
Nintendo - Principal, Product Experience - Pokémon

Nintendo

Redmond, Washington, United States (On-Site)
4 Months ago
Actian - Product Sales Specialist AppScan

Actian

Sunnyvale, California, United States (Remote)
3 Months ago
Cadence - Product Engineering Director

Cadence

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Alpha Sense - Product Specialist, Financial Services

Alpha Sense

New York, New York, United States (On-Site)
8 Months ago
clevertap - Senior Director - Product Marketing

clevertap

Mumbai, Maharashtra, India (On-Site)
1 Month ago
Haleon - Product Expert – SAP BASIS/TechOps

Haleon

Bengaluru, Karnataka, India (On-Site)
2 Months ago
luxsoft - Product Knowledge Lead

luxsoft

Bengaluru, Karnataka, India (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded