Senior Brand Commercialisation Manager - Lucasfilm

2 Months ago • 4-8 Years • Marketing

Job Summary

Job Description

The Senior Brand Commercialisation Manager at Lucasfilm (Disney Consumer Products) is responsible for driving the growth and optimization of Lucasfilm's product portfolio in EMEA. Key responsibilities include translating global brand strategies into actionable regional initiatives, collaborating with cross-functional teams (Marketing, Retail, Creative, Finance), tracking brand KPIs and financial performance, identifying market opportunities, and communicating brand plans effectively. This role demands strategic thinking, data-driven decision-making, strong leadership, and a deep understanding of EMEA consumer behavior and market trends. On-site presence is required 4 days a week.
Must have:
  • Strong brand management experience
  • Proven commercial licensing expertise
  • Data-driven decision-making
  • Cross-functional team leadership
  • EMEA market understanding
Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry
  • Disney Discounts
  • Excellent parental and guardian leave
  • Employee Resource Groups

Job Details

Job Summary:

Senior Brand Commercialisation Manager

Are you passionate about building iconic brands and driving commercial success? Disney Consumer Products (DCP) is seeking a dynamic Senior Brand Commercialisation Manager to contribute to the growth and optimisation of Marvel, 20th Century and/or Lucasfilm portfolio of Franchises and products across the EMEA region . This role is integral in shaping strategies, creating opportunities, and collaborating with diverse teams to bring our brands to life for millions of consumers.

This role will require you to be onsite 4 days a week

Key Responsibilities:

  • Strategic Brand Development - Translate global brand strategies into actionable EMEA initiatives by leveraging consumer insights, financial analysis, and market trends.
  • Collaboration & Alignment - Partner with teams across Marketing, Retail, Creative, and Finance to align on strategies and ensure successful execution of brand plans.
  • Performance Tracking - Track and analyse brand health KPIs and financial performance, ensuring timely course corrections to achieve targets.
  • Market Opportunity Identification - Identify white space opportunities through detailed franchise analysis, consumer segmentation, and category insights.
  • Brand Communication - Drive the communication and mobilisation of brand plans, internally and externally, to support sell-in efforts and foster strong partnerships.

Experience Required:

  • Proven Expertise - Strong experience in brand management, commercial licensing, or marketing within physical and digital landscapes.
  • Collaborative Leadership - Demonstrated ability to influence and lead cross-functional teams and senior stakeholders to achieve shared goals.
  • Data-Driven Decision Making - Proficiency in financial analysis and leveraging data to inform strategy and drive revenue growth.
  • Agile Problem-Solving - Comfortable navigating ambiguity and high-pressure situations with a solutions-focused mindset.
  • Consumer and Market Insight - Deep understanding of consumer behaviour, market dynamics, and category trends across the EMEA region.

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.
     

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

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