Senior Insights Manager, Social Media

We are looking for a talented Senior Insights Manager to join our Insights team.

The Insight team at 1000heads are a dynamic data-driven force, tasked with exploring what makes online consumers tick, understanding how brands are perceived by their communities and are responsible for extracting compelling stories from data. With a wealth of powerful analytics tools at our disposable, the Insight team craft performance reports, new business proposals and strategic audits of global award-winning brands, working with a host of departmental specialists, from Community, to Paid Media, to Strategy. From designing mouth-watering data visualizations, keeping our clients up to date with the latest audience behaviors, to engineering social listening exercises into cultural trends, our actionable insights are at the heart of everything we do. If you possess a devotion to data, an appetite for analytics and are passionate about connecting brands to data-driven strategies, Insights at 1000heads is the perfect team for you!

Responsibilities

Ultimately, the Insights Team answer crucial questions beginning with WHY. If you are curious by nature and determined to uncover the facts, you’ll fit right in. Having an entrepreneurial, self-starter attitude with a strong desire to lead the field in social media and digital media measurement is key. The Insights Team is fully integrated within account teams in the agency, providing our clients with data-driven insight and decision making at the key stages of:

• Strategic planning
• Insight generation for ideation
• KPI selection and target setting
• Measurement framework development
• Post campaign evaluation

The Insights Team also conducts bespoke, stand-alone research projects designed to help our clients understand their audience, brand and category.

Answering briefs: you will work with account leads to define and refine client briefs, creating bespoke solutions for their insight and measurement needs.

Methodology development: you will create and deploy research and measurement methodologies. You will be the guardian of accuracy and consistency against these across your projects.

Data collection and analysis: You will use a range of data sources for analysis, from social listening tools to native platform analytics, and 3rd party research. No data source will be out of bounds for you.

Report production: you will produce and present reports that interpret data, provide insight and inspire action.

As this role evolves, the responsibility to be managing an Insight Analyst or Jr. Insight Analyst is a great opportunity as well.

SKILLS YOU WILL NEED

• Data visualization that goes beyond basic excel functionality
• Intricate knowledge of social and digital platform analytics

• Advanced experience with social listening platforms
• Advanced knowledge of audience analysis platforms like Global Web Index, and an awareness of the wealth of data sources available to you
• Methodology development for both primary research and performance measurement
• A demonstrable ability to look beyond the numbers towards interpretation, recommendation and action
• A dab-hand at creating and implementing reporting templates in Excel and PowerPoint, and writing accurate, compelling interpretation and analysis.

• The ability to communicate with internal and external people in a productive, progressive way to solve problems together
• An eye for detail, the ability spot flaws or mistakes in methods, reports and plans
• Obsessive about the organization, accuracy and storage of data
• Project leadership and client management skills
• People management skills: day-to-day and career development
• Experience in leading a team that may include insights analysts