Service Provider Marketing Manager EMEA

1 Month ago • All levels • Marketing

Job Summary

Job Description

Veeam is seeking a Service Provider Marketing Manager for EMEA to drive business growth for its Cloud & Service Provider (VCSP) partners. This role involves defining and executing the regional marketing strategy, building a strong VCSP community, and aligning marketing activities with sales and business priorities. Key responsibilities include developing and executing partner enablement programs, managing marketing budgets for maximum ROI, and monitoring program performance for continuous improvement. The manager will also be responsible for creating activation plans for new partners, providing campaign frameworks, organizing webinars, and optimizing internal/external communications. This position requires strong project management, analytical, and collaboration skills, with a focus on driving the growth and adoption of new SaaS offerings for VCSPs.
Must have:
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience in partner marketing, preferably in IT.
  • Solid B2B marketing background.
  • Understanding of the Cloud & Managed Service Providers ecosystem.
  • Experience in developing and executing regional strategies.
  • Strong project management skills.
  • Excellent written and verbal communication skills.
  • Analytical skills for reporting.
  • Proficiency with marketing tools.
  • Experience in cross-functional collaboration.
  • Ability to work independently under pressure.
Good to have:
  • Experience in driving business growth through marketing programs.
  • Experience in community building for partners.
  • Experience in managing marketing budgets and ROI.
  • Experience in data resilience and cloud data protection solutions.
Perks:
  • Opportunity to work for a market leader in data resilience.
  • Impactful role in driving business growth for partners.
  • Collaborative work environment.

Job Details

Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands. The future of data resilience is here - go fearlessly forward with us.

The Service Provider Marketing Manager EMEA is responsible for defining objectives, building the regional strategy, and leading key programs to drive business growth for Veeam’s Service Provider Partners (VCSP, Veeam Cloud & Service Providers) across EMEA. This role is pivotal in aligning marketing activities with sales and business priorities, building a value-driven partner ecosystem, and ensuring collaboration across Field Marketing, Partner Marketing, Sales, and Operations to deliver impactful initiatives and achieve ambitious business targets. 

Key Priorities 

  • Develop and execute the EMEA VCSP marketing strategy aligned with Veeam’s business goals. 
  • Drive partner enablement, engagement, and growth through innovative programs and campaigns. 
  • Build and nurture a strong VCSP community to support Veeam’s cloud data protection leadership. 
  • Ensure effective cross-functional collaboration and communication to maximize marketing impact. 
  • Manage marketing budgets to maximize ROI and program effectiveness. 
  • Monitor, analyze, and optimize program performance to drive continuous improvement. 

Your tasks will include:

  • Define and prioritize marketing strategies and action plans for Veeam Service Provider Partners (VCSP), focusing on cloud data protection solutions in alignment with EMEA sales and business objectives. Support both to-partner and through-partner initiatives. 
  • Build and execute key EMEA marketing programs to drive business growth and achieve regional VCSP targets. 
  • Lead marketing enablement for Service Provider partners, supporting regional, in-country teams, and the partner ecosystem. 
  • Develop and implement programs that drive partner and end-user engagement, including building a value-driven VCSP community, planning and executing EMEA and local partner events, and launching promotions and incentives aligned with sales priorities. 
  • Recruit and onboard new partners for Veeam’s solution portfolio, creating activation plans to drive engagement and success. 
  • Provide frameworks and templates to support countries in executing to-and through-partner campaigns focused on customer journeys and opportunity generation. 
  • Organize regular business updates and technical webinars for the partner community. 
  • Optimize internal and external communications, including managing communities and coordinating with marketing and channel sales teams. 
  • Enable partners and internal teams with relevant content, tools, and resources to maximize marketing impact and sales opportunities. 
  • Monitor, analyze, and report on the effectiveness of regional marketing initiatives (e.g., webinars, events, campaigns, incentives), optimizing for performance and business outcomes. 
  • Ensure clear communication and integration of VCSP marketing plans across global, regional, and field teams. 
  • Manage marketing budgets to support strategic priorities and maximize ROI. 
  • Drive innovation and continuous improvement by sharing best practices and learnings across teams and geographies. 
  • Support the growth and adoption of new SaaS offerings for VCSPs through targeted marketing and enablement activities. 
  • Manage a range of operational marketing tasks, including campaign execution, webinar setup, content coordination, email marketing, social media, proofreading, etc. 
  • Foster a strong VCSP community by positioning Veeam’s expertise within the partner network and driving interest in Veeam’s newest features and tools. 

What we expect from you:

  • Education: Bachelor’s degree required, ideally in Marketing, Business, Communications, or a related discipline. 
  • Proven experience in partner marketing, ideally within the IT industry. 
  • Solid B2B marketing background. 
  • Strong understanding of the Cloud & Managed Service Providers ecosystem. 
  • Demonstrated success in developing and executing regional strategies and programs that drive business growth. 
  • Strong project management skills with the ability to manage multiple tasks simultaneously. 
  • Excellent written and verbal communication skills. 
  • Analytical skills with the ability to prepare actionable reports. 
  • Proficiency with general office management marketing tools. 
  • Experience in cross-functional collaboration with multiple teams and departments. 
  • Ability to work independently and drive initiatives under deadline pressures. 
  • Willingness to travel as required across EMEA.

Please note: If the applicant is permanently located outside of the Netherlands, Veeam reserves the right to decline the application for the position. Remote work is only possible for employees located in the Nehterlands.
#LI-JK1


Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.

Please note that any personal data collected from you during the recruitment process will be processed in accordance with our Recruiting Privacy Notice.  

The Privacy Notice sets out the basis on which the personal data collected from you, or you provide to us, will be processed by us in connection with our recruitment processes. 

By applying for this position, you consent to the processing of your personal data in accordance with our Recruiting Privacy Notice.

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About The Company

Veeam’s got your workloads covered — cloud, on‑prem, remote sites, and everything else in between. Our Zero Trust principles are baked into every backup, ensuring your data is protected and ready for recovery. Wherever your data lives, Veeam works with that, too.


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