Account Based Marketing Manager, DACH

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

We are seeking a highly motivated and dynamic Account Based Marketing Manager (DACH) to join our team in Germany. This role will play a critical part in driving our marketing efforts by partnering closely with the Enterprise & Mid Market Sales Team to generate and nurture pipeline from a specific target account list. 

The ideal candidate will possess a deep understanding of Account-Based Marketing (ABM) strategies, funnel acceleration tactics, and have a strong background in marketing to an engineering audience (bottoms up and tops down motion).

What You Will Do:

• ABM Program Development: Design and implement full-stack Account-Based Marketing programs tailored to engage and convert target accounts. Collaborate with the Enterprise & Mid Market Sales Team to align strategies and achieve pipeline goals.
• Funnel Acceleration: Develop and execute funnel acceleration tactics based on data insights to expedite the buyer’s journey and drive conversion rates.
• Event Management: Plan and execute a variety of events, including hosted, sponsored, and partner co-marketing events. Coordinate logistics, content, and promotional activities to ensure successful execution and lead generation.
• Data-Driven Strategy: Utilize data analysis and reporting to inform marketing strategies, measure performance, and adjust tactics to optimize results. Familiarity with the demand generation funnel is essential.
• Cross-Functional Collaboration: Work closely with sales, product, and other marketing teams to ensure alignment of strategies and messaging across all channels.
• Travel Requirements: Participate in events and meetings across the DACH region, with a significant amount of travel (around 30%) involved to support field marketing activities.

About You:

• Highly motivated, curious, and results-oriented individual with a passion for driving growth.
• Willingness to travel frequently across the DACH region.
• 5+ years of experience in field marketing and Demand Gen, with a focus on ABM strategies and pipeline generation.
• Experience marketing to an engineering audience or working within the devtools or cloud computing industry.
• Strong analytical skills with the ability to interpret data, generate insights, and adjust strategies accordingly.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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