Director, Marketing

8 Months ago • 10 Years + • Marketing

Job Summary

Job Description

The Director of Marketing will focus on enhancing the marketing capabilities of the Azar global marketing team. This role involves developing strategies, market positioning, and branding for Azar in collaboration with product marketing teams and other cross-functional teams. The director will provide marketing insights based on customer and competitive data analysis, engage in decision-making for Azar's global marketing direction, and set the global marketing strategy for further growth of the Azar brand. Responsibilities include annual and quarterly marketing planning, brand positioning, execution of campaigns, monitoring market penetration, partnering with the strategy and communications teams, maintaining brand standards, managing the marketing budget and external agencies, and leading a high-performing marketing team.
Must have:
  • 10+ years of experience in marketing functional areas.
  • Strategic, analytical, communication, interpersonal, and problem-solving skills.
  • Highly fluent in English and Korean.
Good to have:
  • 3+ years of experience in app acquisition marketing.
  • 3+ years of leadership or team management experience.

Job Details

Position Summary

Director of Marketing, will focus on enhancing marketing capabilities of the Azar global marketing team. He/She will work closely with the product marketing teams and collaborate cross-functionally to develop strategies, market positioning and branding for Azar. This leader will provide marketing insights to stakeholders based on customer and competitive data analysis. He/She will engage in decision making of Azar marketing direction globally.


Responsibilities
  • Set the global marketing strategy for further growth of the Azar brand. 
  • Define brand positioning and execute campaigns to build the brand and achieve growth.
  • Responsible for annual and quarterly marketing planning, including country investment strategies, partnerships, and brand media strategy.
  • Monitors the development of marketing plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
  • Partner with strategy team to conduct market research, monitor competitive activity, and identify customer needs
  • Partner with the comms team to deliver proactive PR tactics
  • Maintain brand standards and ensure compliance across all marketing channels
  • Collaborate with other cross-functional teams within Hyperconnect and Match Group
  • Manage marketing budget and external contractors/agencies
  • Build, manage and coach a high-performing marketing team.
  • Directly manage marketing plan development and executions of a few countries without a marketing manager in the middle in addition to overall team leadership.
  • Manages marketing plans for new businesses of Hyperconnect.


Requirements
  • BA/BS degree or equivalent practical experience
  • at least 10+ years of experience in overall marketing functional areas
  • Strategic, analytical, communication, interpersonal, and problem-solving skills
  • Highly fluent in English and Korean


Preferred
  • at least 3+ years of experience in the app acquisition marketing
  • at least 3+ years of leadership or team management experience


고용형태/채용절차/근무시간
  • 고용 형태: 정규직
  • 채용 절차: 서류전형 > Recruiter Call > 1차 면접 > 2차 면접 > 3차면접 > 최종합격 (* 필요 시 전형이 변경 진행될 수 있습니다.)
  • 서류 전형의 경우 합격자에 한하여 개별 안내드릴 예정입니다.
  • 지원 서류: 자유 양식의 상세 경력기반 영문이력서(PDF)


제출해 주신 내용 중 허위 사실이 있거나 관련법 상 근로제공에 결격사유가 있는 경우 채용이 취소될 수 있으며, 필요시 사전에 안내된 채용 절차 외에도 추가 전형 및 서류 확인이 진행될 수 있습니다.

국가보훈대상자는 관계 법령에 따라 우대하오니, 해당되시는 분께서는 지원 시 고지해주시고 채용 시 증빙서류를 제출해주시기 바랍니다.

하이퍼커넥트가 채용하는 포지션에 지원하는 경우, 개인정보 처리에 관하여서는 본 개인정보처리방침이 적용됩니다: https://career.hyperconnect.com/privacy



#HPCNT

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