Director of Sales and Marketing

2 Months ago • 10 Years + • Marketing

Job Summary

Job Description

The Director of Sales and Marketing will lead the go-to-market function for a software company specializing in admissions management for educational institutions. This role involves building a growth engine, managing the full sales funnel, driving awareness, building relationships, and closing deals. The director will also shape the marketing strategy, work directly with leadership, and establish the foundation for a future team. Key responsibilities include developing sales and marketing strategies, executing marketing initiatives, managing CRM and marketing automation tools, and enhancing the digital marketing footprint. The role requires owning the end-to-end sales process, generating leads, building a qualified pipeline, and meeting sales targets. Additionally, the director will identify expansion opportunities, ensure customer satisfaction, report on performance, and conduct market intelligence to identify trends and competitors.
Must have:
  • 10+ years in sales/marketing roles.
  • Experience selling to education stakeholders.
  • Strong verbal and written communication skills.
  • Familiarity with CRM and marketing tools.
  • Self-starter in a remote environment.

Job Details

Title: Director, Sales and Marketing

Reporting into: CEO
Location: Can be remote in EST hours. Hybrid preferred with a couple of days in the office at Pittsburgh, PA


Our company builds powerful admissions management software for educational institutions. Our platform is designed to streamline application workflows, communication, and enrollment processes for schools and colleges. With an intuitive, purpose-built product trusted by leading institutions, we enable teams to save time, reduce errors, and create a more seamless admissions experience for students and staff alike.

As a recent addition to the Banyan Software portfolio, we are entering a new chapter of growth — and seeking our first Sales & Marketing hire to help us get there. We are seeking a self-starting, entrepreneurial Director of Sales & Marketing to lead our go-to-market function from the ground up. This is a rare opportunity to build a growth engine within a niche, mission-driven software company that’s part of the Banyan portfolio. As our first hire in this function, you'll be in the weeds — owning the full sales funnel, driving awareness, building relationships, and closing deals. You'll also shape our marketing strategy, work directly with leadership, and set the foundation for a future team.

Candidates must have prior experience in the education technology sector, ideally selling SaaS into higher education, K–12, or private institutions.


Key Responsibilities

Sales & Marketing Strategy Development

  • Define the company’s marketing strategy and execute a comprehensive plan, including a marketing calendar and campaign schedule.

  • Formulate and lead the company’s sales strategy, including developing the sales playbook and processes.

Marketing Execution

  • Shape market positioning and messaging in alignment with education buyers.

  • Develop and execute foundational marketing initiatives and critical marketing collateral, including email campaigns, digital content, presentations, and case studies.

  • Manage CRM and marketing automation tools to drive awareness and convert leads.

  • Enhance the company’s digital marketing footprint (website, paid, earned, and social) to drive prospect engagement and new sales opportunities.

  • Define and monitor metrics and marketing attribution models to measure campaign effectiveness and ROI, refining strategies based on performance insights.

Sales Execution

  • Own the end-to-end sales process, including outreach, demos, proposals, negotiating contract terms and pricing, and closing deals.

  • Develop and execute effective lead generation strategies. Generate and qualify leads through various channels, including cold calling, email campaigns, social media, and networking.

  • Build and manage a pipeline of qualified leads across primary customer segments.

  • Conduct discovery calls, product walkthroughs, and ROI-driven sales conversations.

  • Understand buyer requirements and use cases, aligning our product and solutions to each customer’s needs and demonstrating strong knowledge of the offering.

  • Meet bookings goals and sales productivity targets.

Account Expansion & Retention

  • Identify expansion opportunities within existing clients.

  • Partner with Customer Success to ensure satisfaction and renewals.

Performance Reporting

  • Maintain accurate records of leads, opportunities, and customer interactions in the CRM system.

  • Deliver weekly reports to leadership on pipeline status, conversion metrics, and key learnings.

  • Set and track sales and marketing KPIs aligned to growth targets.

Market Intelligence & Industry Presence

  • Conduct market research to identify potential clients, industry trends, and competitor movements in the EdTech space.

  • Provide regular feedback to the product and leadership teams on customer needs.

  • Network and start conversations with industry decision-makers and maintain strong relationships with prospective clients.

  • Represent the company at industry events, trade shows, and webinars.


What Success Looks Like

  • Meet or exceed quarterly new business, retention, and sales productivity targets.

  • Build a qualified and repeatable sales pipeline within 90 days.

  • Launch 1–2 marketing initiatives per quarter with measurable lead impact.

  • Deliver insights that improve our positioning, pricing, and outreach strategies.


Who You Are

  • A roll-up-your-sleeves operator who thrives on ownership, experimentation, and results.

  • A strategic thinker with execution muscle — equally comfortable writing emails and closing deals.

  • Familiar with education institutions’ decision-making processes, funding cycles, and tech stack.

  • Highly organized, data-driven, and passionate about improving school operations.


Required Experience

  • 10+ years in sales, marketing, or go-to-market roles — preferably in EdTech or SaaS.

  • Experience selling to education stakeholders: admissions teams, school administrators, etc.

  • Strong verbal and written communication skills.

  • Familiarity with CRM and marketing tools (HubSpot, Salesforce, etc.).

  • Self-starter who thrives in a remote, high-trust work environment.


Why You’ll Love This Role

  • You’ll have the autonomy to build from scratch — with the backing of a successful software group.

  • Your work will directly impact how schools run admissions and serve their students.

  • You’ll shape the voice and growth strategy of a trusted EdTech product.

  • You’ll join a company with a stable foundation and long-term vision.

Similar Jobs

Diligent Corporation - Senior Field Marketing Manager

Diligent Corporation

New York, New York, United States (On-Site)
2 Months ago
USE Insider - Account Director

USE Insider

Paris, Île-de-France, France (Hybrid)
5 Months ago
Sourcegraph  Inc  - Product Marketing Manager

Sourcegraph Inc

San Francisco, California, United States (Remote)
1 Month ago
Sonar Source - Sales Manager, Enterprise Expansion

Sonar Source

Austin, Texas, United States (On-Site)
9 Months ago
Sonar Source - Mid-Market Account Executive - DACH

Sonar Source

London, England, United Kingdom (On-Site)
4 Months ago
chillchat - Marketing Lead

chillchat

Bangkok, Thailand (Remote)
2 Weeks ago
Playstation - Paid Media Marketing Analyst

Playstation

San Mateo, California, United States (Hybrid)
1 Month ago
Trailer park group - Creative Strategist - Gaming Marketing

Trailer park group

Los Angeles, California, United States (Hybrid)
4 Months ago
WebFX - Junior Marketing Data Implementation Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
2 Months ago
Zengame Technology - Advertising Optimization Specialist

Zengame Technology

Shenzhen, Guangdong Province, China (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

JDA - Support Engineer 2

JDA

Monterrey, Nuevo Leon, Mexico (On-Site)
1 Month ago
Intelerad - Billing and Revenue Analyst

Intelerad

United States (On-Site)
3 Weeks ago
Sprinkler - Senior Success Manager

Sprinkler

Dubai, Dubai, United Arab Emirates (On-Site)
1 Week ago
AiDash - Associate Project Manager

AiDash

Gurugram, India (Hybrid)
1 Month ago
Toast - Senior Manager, Finance Systems & Operations

Toast

San Francisco, California, United States (Hybrid)
3 Weeks ago
Xsolla - Middle / Senior Backend Developer for Xsolla Account

Xsolla

Baku, Azerbaijan (On-Site)
8 Months ago
A-Team - Business Development Representative

A-Team

New York, United States (Hybrid)
1 Month ago
appier - Campaign Executive

appier

Taipei City, Taiwan (On-Site)
1 Month ago
appier - Senior Software Engineer, C++ Backend Development

appier

Taipei City, Taiwan (On-Site)
1 Month ago
OKX - Team Lead, Risk Operations (Payment Risk)

OKX

Budapest, Hungary (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Pittsburgh, Pennsylvania, United States

OKX - Senior Financial Analyst

OKX

Los Angeles, California, United States (On-Site)
1 Month ago
The Walt Disney Company - Manager, Game Designer

The Walt Disney Company

San Francisco, California, United States (On-Site)
2 Weeks ago
Google - Software Engineer III, AI/ML GenAI, Google Cloud Data Management

Google

Sunnyvale, California, United States (On-Site)
2 Months ago
Qualcomm - Head of Project Management (PMO)

Qualcomm

Las Vegas, Nevada, United States (On-Site)
1 Month ago
rivos - Senior Member of Technical Staff

rivos

Austin, Texas, United States (Hybrid)
2 Months ago
Rippling - Staff Software Engineer - Devices Software Management

Rippling

Seattle, Washington, United States (On-Site)
4 Months ago
Polygon Labs - Chief Technology Officer

Polygon Labs

United States (Remote)
3 Months ago
Apple - IT Operations Project Manager, Partner Solutions and Tech

Apple

Austin, Texas, United States (On-Site)
2 Months ago
Infosys - Lead .NET Full Stack Developer

Infosys

Boca Raton, Florida, United States (On-Site)
1 Month ago
Demandbase - Software Engineer II (Front-End)

Demandbase

San Francisco, California, United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

panteon games - Marketing Artist

panteon games

Ankara, Ankara, Türkiye (On-Site)
8 Months ago
Sony Pictures Entertainment - Assistant Manager, Advertising and Publicity

Sony Pictures Entertainment

Bangkok, Thailand (On-Site)
1 Month ago
Mistplay - Senior Brand Marketing Manager

Mistplay

Toronto, Ontario, Canada (Hybrid)
2 Weeks ago
Avalanche Studios Group - Brand Marketing Lead - The Hunter, Call of the Wild Franchise

Avalanche Studios Group

Stockholm, Stockholm County, Sweden (Hybrid)
5 Months ago
bytedance - Marketing Intern, BytePlus - 2025 Start

bytedance

Singapore (On-Site)
2 Months ago
InMobiInMobi - Sales Manager, Microsoft Advertising

InMobiInMobi

Riyadh, Riyadh Province, Saudi Arabia (On-Site)
3 Months ago
CyberArk - Regional Marketing Manager

CyberArk

United States (On-Site)
2 Months ago
awem - Marketing Creative Manager

awem

(Remote)
2 Months ago
Netflix - Senior Manager, Marketing Planning - Japan

Netflix

Tokyo, Japan (On-Site)
8 Months ago
PhonePe - Marketing Manager

PhonePe

Bengaluru, Karnataka, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy-and-hold-for-life strategy for growing software companies that serve specialized vertical markets. As a purpose-driven company, Banyan is committed to making an enduring, positive impact on the world.

Chennai, Tamil Nadu, India (On-Site)

United States (On-Site)

Toronto, Ontario, Canada (Hybrid)

Melbourne, Victoria, Australia (On-Site)

Sydney, New South Wales, Australia (Remote)

United States (Remote)

Chennai, Tamil Nadu, India (Hybrid)

Chennai, Tamil Nadu, India (Hybrid)

Rochester, New York, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Banyan Software

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug