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Esport Marketing Specialist

Jakarta, Indonesia (On-site)

Esport Marketing Specialist

2 Weeks ago • 1-4 Years • Esports

About the job

1 skill required for this role

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communication

Job Description

Develop and execute marketing strategies for esports campaigns, events, teams, players, creators, and communities across digital platforms. Create and manage social media campaigns and content distribution. Craft engaging narratives and collaborate with stakeholders. Track and analyze key performance indicators (viewership, engagement, etc.). Identify target audiences and tailor campaigns accordingly. Utilize various marketing channels, including social media and creator partnerships. Requires strong understanding of the esports ecosystem and excellent communication and analytical skills.

Must have:

1-4 years marketing experience (esports preferred)
Deep esports ecosystem knowledge
Creative content design & campaign execution
Strong project & stakeholder management
Excellent communication & analytical skills
Proficiency in digital marketing tools

Job Description

Develop and execute marketing strategies to promote esports campaigns, events, pro teams, pro players’ persona, creators and communities, leveraging on digital platforms, audience behavior and relationship with industry players
Create and run esports social media campaigns and manage esports content distribution through social media, digital marketing and in-game channels
Craft engaging narratives and storyline to promote esports campaigns and esports persona, as well as collaborating with various stakeholders to package and roll out the message to the audience
Track, analyze and drive the key marketing esports performance across channels, covering but not limited to, viewership, engagement, impressions, reach and users’ qualitative feedback
Identify various esports target audience and gain insights on their content style preference, enabling us to serve and tailor creative campaigns to reach and engage each of them
Utilize various marketing channels, including social media, creator partnerships, media partners to promote esports contents

Job Requirements

At least 1-4 years of experience in marketing, preferably in esports, gaming or entertainment industry
Strong understanding in esports ecosystem, including the esports scene in the market with in-depth knowledge of esports pro players, pro teams, creators, esports audience and its communities
Creative in designing attractive and engaging esports marketing contents and campaigns to drive esports performance
Strong project management and stakeholder management skills, able to run projects effectively and collaborate well with other team members and external parties
Excellent communication and interpersonal skills to engage pro players, pro teams, creators and communities
Good logical thinking and analytical skills to measure the effectiveness of the campaigns and gain insights of our esports content performance
Proficiency in digital marketing tools and platforms, including social media management, content creation, and analytics
Critical problem-solver, able to identify core issues from multiple perspectives and drive the right approach to solve them efficiently within timelines
Avid learner, eager to explore new trends and to adapt fast in implementing dynamic strategies in a fast-paced environment

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About The Company

Garena

64 Active Jobs

Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.

Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.

Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology