Marketing Manager, B2C (Global)

2 Months ago • 5 Years +

Job Summary

Job Description

The B2C Marketing team is seeking a Marketing Manager to design and execute marketing campaigns to drive revenue growth. This role involves developing marketing strategies, creating Go-To-Market plans, and executing marketing initiatives with attention to detail. The Marketing Manager will be responsible for identifying marketing opportunities, developing pitch decks, reporting on campaigns, and maintaining relationships with stakeholders. They will also be expected to stay updated on marketing trends. The ideal candidate will collaborate with Sales, Design, and Digital Marketing teams to achieve objectives.
Must have:
  • 5+ years of B2C or growth marketing experience
  • Experience working collaboratively across functions
  • Understanding of B2C marketing principles
  • Excellent written and verbal communication skills
Good to have:
  • Experience with account management
  • Experience in/with the Gaming industry
  • Ability to articulate ideas in English and Mandarin
  • Strong analytical and problem-solving skills
Perks:
  • Wellness Boost: Resources for physical and mental well-being.
  • Customized Benefits: Tailor benefits with a flexible plan.
  • Growth Opportunities: Clear progression paths.
  • Skill Development: Access training resources.
  • Volunteer Time Off: Paid time off for volunteering.
  • Family Support: Paid Family Care Leave and flexible benefits.

Job Details

What We Do

Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.

Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.

Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).

For more on how Coda helps publishers grow faster and smarter, visit coda.co.

The B2C Marketing team’s goal is to design and execute marketing campaigns to drive incremental revenue, partnering with the Sales, Design and Digital Marketing team. The team is responsible for developing marketing strategies based on solid market understanding, designing Go-To-Market plans with competitive consumer value propositions and executing marketing plans with attention to details.

This role specifically focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You will report to the Director, B2C Marketing and will be a key strategic collaborator with the Sales function along with the broader Marketing tea

Responsibilities:

    • Market Landscape Assessment: Identify opportunities in new titles, markets, and segments through market analysis and strong partnerships ahead of the competition.
    • Marketing Plan Development: Tailor plans for clients to leverage Coda’s product suite and diversify monetization with superior value proposition
    • GTM Plan Design: Design holistic GTM plan with TOFU, Coda Own & Operated media and paid media (SEM/Affiliates) to maximize marketing exposure within budget
    • Pitch Deck Development: Develop persuasive GTM pitch decks with strategic plans, financial estimates, and collaboration with Sales to secure new deals.
    • Report and analyze on campaigns and consumer funnels to help optimize marketing channels and ultimately how we grow revenue with higher ROI.
    • Establish and maintain relationships with key stakeholders, including but not limited to Sales, Design, B2B Marketing, Digital Marketing teams.
    • Stay up-to-date with B2C marketing trends, technologies, and competitor activity, identifying opportunities for driving innovation and competitive advantage.

Requirements:

    • Bachelor's degree in marketing, business, or a related field. 
    • At least 5 years of experience in B2C or growth marketing
    • Experience working collaboratively across functions
    • Strong understanding of B2C marketing principles and strategies, preferably in/with Gaming industry
    • Experience with account management is preferred but not required
    • Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies in both English and Mandarin
    • Strong analytical and problem-solving skills, with experience in data-driven decision making.
    • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.
Working at Coda

With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.

If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!

Our Perks*

Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!

Customized Benefits: Tailor your benefits with our flexible plan.

Growth Opportunities: Unlock your potential through clear progression paths.

Skill Development: Access training resources to fuel your personal and professional growth.

Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.

Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.

*Benefits are reviewed and updated on a yearly basis

We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.

Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!

Similar Jobs

Google - Software Engineer II, Android Automotive

Google

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
1 Week ago
ByteDance - Research Engineer Intern (Doubao (Seed) - Machine Learning System) - 2025 Summer (PhD)

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
Take-Two Interactive - Senior Product Security Engineer

Take-Two Interactive

(Remote)
1 Day ago
GoFundMe - Senior Software Engineer, Salesforce Integrations

GoFundMe

Buenos Aires, Buenos Aires, Argentina (Hybrid)
8 Hours ago
Tripledot Studios - Lead Motion Designer

Tripledot Studios

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Glean - Salesforce Developer II

Glean

Bengaluru, Karnataka, India (On-Site)
8 Hours ago
Abstraction games - IT Systems Administrator

Abstraction games

Eindhoven, North Brabant, Netherlands (On-Site)
1 Month ago
Take-Two Interactive - Senior Product Security Engineer

Take-Two Interactive

Toronto, Ontario, Canada (On-Site)
1 Day ago
Virtusa - IOS Developer

Virtusa

Pune, Maharashtra, India (Hybrid)
7 Months ago
Universal Music - Manager, eCommerce Operations

Universal Music

Nashville, Tennessee, United States (On-Site)
2 Weeks ago
Click Therapeutics - Senior Cloud Engineer (Contract)

Click Therapeutics

New York, New York, United States (Hybrid)
9 Hours ago
Arcadia - Senior Data Scientist

Arcadia

(Remote)
9 Hours ago
Nexon America - Associate Security Engineer

Nexon America

El Segundo, California, United States (Hybrid)
1 Day ago
CD PROJEKT RED - Engineering Director

CD PROJEKT RED

Boston, Massachusetts, United States (On-Site)
10 Hours ago
Applike Group - Product Lead

Applike Group

Hamburg, Hamburg, Germany (Hybrid)
1 Year ago

Get notifed when new similar jobs are uploaded

Jobs in Shanghai, China

NVIDIA - Operation Program Manager

NVIDIA

Shenzhen, Guangdong Province, China (On-Site)
2 Weeks ago
Riot Games - Senior Manager, Content Production

Riot Games

Shanghai, China (On-Site)
1 Day ago
NVIDIA - Board Design Engineer, LDE

NVIDIA

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Every matrix - Middle Front-end Developer

Every matrix

Changsha, Hunan, China (On-Site)
1 Month ago
Aptive - Cutting / LP Maintenance Engineer

Aptive

Yantai, Shandong, China (On-Site)
1 Day ago
AppLovin - Analyst, Business Development

AppLovin

Beijing, Beijing, China (On-Site)
4 Months ago
Paper Games - HR Generalist Intern - Recruitment (Spring 2025)

Paper Games

Shanghai, Shanghai, China (On-Site)
2 Weeks ago
Tencent - Overseas Game Operator - South Asia Region

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Zengame Technology - Lead Game Planner

Zengame Technology

Shenzhen, Guangdong Province, China (On-Site)
3 Months ago
Tencent - User Growth Manager

Tencent

Shenzhen, Guangdong Province, China (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Coda is a global leader in out-of-app monetization and commerce solutions, trusted by over 300 publishers to drive revenue growth and deepen customer engagement. With access to 90% of the world’s preferred payment methods, Coda connects digital businesses to more than 200 million paying users worldwide.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Bangkok, Thailand (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Tokyo, Japan (Hybrid)

Singapore, Singapore (On-Site)

Bangkok, Thailand (Hybrid)

View All Jobs

Get notified when new jobs are added by Coda

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug