Marketing Manager, EMEA & APAC

smarsh

7-10 Years | London, United Kingdom (Hybrid) | Full Time | 5 months ago

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Job Summary

Smarsh is seeking a Global Marketing Manager to develop and execute global marketing strategies supporting company growth across regions and business units. This role involves leading cross-functional marketing initiatives, managing global campaign rollouts, and ensuring consistent brand messaging and performance. The manager will develop global go-to-market strategies, lead integrated global marketing campaigns, and collaborate with regional marketing leads for local activation. Responsibilities include brand governance, cross-functional partnerships, performance analytics, content leadership, market insights, and budget management. The ideal candidate will have 7-10 years of B2B marketing experience with a focus on global campaigns and a strong understanding of integrated marketing strategies.

Must Have

Bachelor's degree in Marketing, Business, or Communications
7–10 years of B2B marketing experience
Global campaign planning and execution
Cross-functional project management
Integrated marketing strategy understanding
Excellent communication and collaboration skills
Data-driven mindset and analytics experience
Ability to manage multiple priorities
Experience with marketing tools (Salesforce, Marketo, Google Analytics)
Background in SaaS, fintech, or cybersecurity
Familiarity with multi-language marketing execution

Good to Have

Advanced degree (MBA or equivalent)
Experience in a matrixed, international environment
Experience working with regional field teams and sales leaders

Perks & Benefits

Competitive salary and company bonus
Strong maternity and paternity scheme
Workplace pension scheme
Take what you need holiday package
Private medical insurance
Dental plan
Group life assurance
Group income protection
Employee assistance programme
Monthly wellness allowance
Adoption assistance
Stock options

Job Description

Who are we?

Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.

Summary

The Global Marketing Manager plays a pivotal role in developing and executing global marketing strategies that support the company's growth across regions and business units. This individual will lead cross-functional marketing initiatives, manage global campaign rollouts, and ensure consistent brand messaging and performance across markets. Operating at the P4 level, the Global Marketing Manager is expected to demonstrate strategic thinking, strong project leadership, and deep marketing expertise, while influencing across functions and time zones.

How will you contribute?

Global Strategy Development: Develop and execute global go-to-market strategies in partnership with product, regional, and digital marketing teams.
Campaign Management: Lead the planning, execution, and measurement of integrated global marketing campaigns across digital, social, content, and events channels.
Regional Enablement: Work closely with regional marketing leads to ensure global campaigns are adapted and activated locally with relevant assets, messaging, and timing.
Brand Governance: Ensure global brand consistency while supporting local market needs, acting as a brand ambassador across all materials and touchpoints.
Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, Communications, Sales Enablement, and Customer Marketing to align strategies and share best practices globally.
Performance Analytics: Define KPIs and success metrics for global campaigns; collaborate with Marketing Operations and Analytics teams to evaluate campaign effectiveness and optimize efforts.
Content Leadership: Manage the development of global content that supports campaign and product launches, including value propositions, landing pages, email nurture streams, and sales collateral.
Market Insights: Leverage market research and customer insights to inform positioning, messaging, and campaign strategies.
Budget Management: Track and manage global marketing budgets and vendor relationships to ensure ROI and cost-efficiency.
Other duties as assigned

What will you bring?

Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or equivalent) preferred.
7–10 years of progressive experience in B2B marketing, with a focus on global campaign planning and execution.
Experience in managing cross-functional projects and leading in a matrixed, international environment.
Strong understanding of integrated marketing strategies across channels including digital, events, and ABM.
Excellent communication and collaboration skills, with the ability to influence at all levels of the organization.
Data-driven mindset with experience in campaign measurement and marketing analytics.
Ability to manage multiple priorities in a fast-paced, global environment.
Experience working with marketing tools and platforms such as Salesforce, Marketo (or other MAPs), Google Analytics, and project management tools like Asana or Monday.com.
Background in SaaS, fintech, cybersecurity, or other fast-growing B2B industries.
Familiarity with multi-language, multi-region marketing execution.
Experience working closely with regional field teams and sales leaders across EMEA, APAC, and North America

What do we offer?

We value our people and offer a competitive salary along with company bonus
Strong maternity and paternity scheme
A workplace pension scheme
Take what you need holiday package
Private medical insurance
Dental plan
Group life assurance
Group income protection
Employee assistance programme
A monthly wellness allowance
Adoption assistance
Stock options

Don't meet every requirement? Apply anyway! We value diverse candidates and encourage applications, even if you don't perfectly match the job description. Studies have shown that some strong candidates may self-select out of the interview process prematurely, at Smarsh we encourage an inclusive, high-performing environment.

Smarsh is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Smarsh invites all qualified interested applicants to apply for career opportunities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Including frequency of functions.

About our culture

Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.

12 Skills Required For This Role

Saas Business Models Team Management Cross Functional Communication Performance Analysis Budget Management Cross Functional Collaboration Market Research Salesforce Asana Monday Google Analytics