Product Lead, Game Marketing Technology - SaaS Platform

1 Month ago • 8 Years + • Product Management

Job Summary

Job Description

As Product Lead for Marketing Technology, you'll define and execute the product vision, strategy, and roadmap for marketing tools and platforms. Leveraging deep understanding of UA channels and advertising platforms, you'll develop solutions enhancing marketing efficiency. Collaborate with cross-functional teams to create innovative, market-driven products. Key responsibilities include leading the product development lifecycle, monitoring market trends, translating marketing needs into actionable features, collaborating with marketing and data teams, and engaging with stakeholders to gather feedback and refine products based on user needs and market demands.
Must have:
  • Lead product development lifecycle
  • Define product vision and strategy
  • Analyze market trends and UA channels
  • Translate marketing needs into solutions
  • Collaborate with cross-functional teams
  • 8+ years SaaS product management experience
Good to have:
  • Gaming industry experience

Job Details

Business Unit

About the Hiring Team

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

What the Role Entails

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.

Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.

Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

Role Overview: As the Product Lead for Marketing Technology, you will be responsible for defining and executing the product vision, strategy, and roadmap for our marketing tools and platforms. You will leverage your deep understanding of user acquisition (UA) channels, advertising platforms, and market trends to guide the development of solutions that enhance marketing efficiency and effectiveness. Your role will involve close collaboration with cross-functional teams to ensure the creation of innovative, market-driven products that empower our business teams.

Key Responsibilities:

1.  Product Development:

a. Lead the end-to-end product development lifecycle of UA marketing tools and platforms, from ideation to launch.

b.  Define product vision, strategy, and roadmap in alignment with business objectives and market needs.

2.  Market Insights & Strategy:

a.  Continuously monitor and analyze market trends, user acquisition channels, and advertising platforms to identify opportunities for innovation.

b.  Translate complex marketing needs into actionable product features and improvements.

3.  Cross-functional Collaboration:

a.  Work closely with marketing teams to understand their pain points and requirements, and translate these into technical solutions.

b.  Partner with data teams to ensure that product development aligns with data integration and analytics needs.

4.  Stakeholder Management:

a.  Collaborate with engineering teams to ensure the technical feasibility of product features and enhancements.

b.  Engage with stakeholders to gather feedback and refine product features based on user needs and market demands.

Who We Look For

Qualifications:

  • Bachelor’s or Master’s degree in Computer Science, Engineering, Data Science, or a related field.
  • 8+ years of experience in product management within a SaaS platform environment.
  • Deep understanding of user acquisition (UA) channels, advertising platforms, and their operational mechanisms.
  • Demonstrated ability to translate complex market need into actionable product solutions.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong problem-solving skills, with a data-driven approach to decision-making.
  • Experience working in the gaming industry is a plus.

Why Join Us?

Similar Jobs

The Walt Disney Company - Senior Product Manager II

The Walt Disney Company

Santa Monica, California, United States (On-Site)
3 Days ago
Super - Manager, Data Analytics

Super

United States (Remote)
2 Days ago
Aristocrat Gaming - Data Analyst

Aristocrat Gaming

Barcelona, Catalonia, Spain (Hybrid)
22 Hours ago
CloudHire - Software Engineer, Backend

CloudHire

India (Remote)
1 Week ago
Carry1st - Senior Games Analyst - RMG

Carry1st

(Remote)
1 Week ago
OKX - Senior Risk Manager, (Trading, 24/7 team)

OKX

Hong Kong (On-Site)
5 Months ago
Voodoo - Publishing Manager - Vietnam Lead

Voodoo

Hanoi, Hanoi, Vietnam (Remote)
2 Days ago
Scopely - QA Director - Unannounced Project

Scopely

Lisbon, Lisbon, Portugal (Hybrid)
3 Months ago
Trek - Digital Product Manager

Trek

Haryana, India (On-Site)
1 Month ago
Crunchyroll - Principal Product Manager, Discovery & Engagement

Crunchyroll

San Francisco, California, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

prizepicks - Staff Data Scientist, Marketing Analytics

prizepicks

United States (Remote)
2 Days ago
Applike Group - Senior Go Backend Developer (Anti-Fraud) (f/m/d)

Applike Group

Hamburg, Hamburg, Germany (Hybrid)
5 Months ago
PlayStation Global - Senior Decision Scientist - Player Audience Strategy

PlayStation Global

Aliso Viejo, California, United States (Hybrid)
1 Week ago
Netflix - Senior Researcher, Consumer Insights - EMEA

Netflix

Amsterdam, North Holland, Netherlands (On-Site)
1 Month ago
Nielsen Holdings - Software Engineer - Platform

Nielsen Holdings

Mumbai, Maharashtra, India (Hybrid)
5 Months ago
Visa - Senior Manager Data Science - Visa Consulting & Analytics

Visa

Mumbai, Maharashtra, India (On-Site)
5 Months ago
GT - Data Governance Lead

GT

Poland (Remote)
2 Days ago
Netflix - Technical Program Manager, Metadata Innovation

Netflix

United States (Remote)
5 Months ago
Epic Games - Senior Product Manager, Growth

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Discord - Senior Data Science Manager, Mobile Ads

Discord

San Francisco, California, United States (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Los Angeles, California, United States

Next Level Business Services - SAP PI/PO LEAD

Next Level Business Services

Scottsdale, Arizona, United States (On-Site)
5 Months ago
Universal Music - Director, Campaign Strategy

Universal Music

New York, New York, United States (On-Site)
4 Weeks ago
Pika - Full-Stack/Backend Engineer

Pika

Palo Alto, California, United States (On-Site)
5 Months ago
Zones - Client Solutions Architect

Zones

Washington, United States (Remote)
3 Weeks ago
ByteDance - Backend Software Engineer

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
Glean - Product Manager, Platform

Glean

Palo Alto, California, United States (On-Site)
4 Months ago
The Walt Disney Company - Senior Product Manager II, Commerce Performance & Insights

The Walt Disney Company

San Francisco, California, United States (On-Site)
2 Months ago
Match Group - Sr. Product Manager, Safety Experience

Match Group

Palo Alto, California, United States (Hybrid)
5 Months ago
Samsung Semiconductor - Senior Manager, Memory Sales AI

Samsung Semiconductor

San Jose, California, United States (Hybrid)
1 Month ago
NVIDIA - ASIC Verification Engineer - GPU

NVIDIA

Durham, North Carolina, United States (On-Site)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

ION - Principal Business Consultant - Endur

ION

London, England, United Kingdom (On-Site)
5 Months ago
WebFX - Digital Website Project Manager

WebFX

Belize (Remote)
5 Months ago
ION - Implementation Analyst (Fixed Income)

ION

Pisa, Tuscany, Italy (On-Site)
5 Months ago
Life church - Data Product Manager

Life church

Edmond, Oklahoma, United States (On-Site)
5 Months ago
Social Discovery Group - Head of Product of Premium products

Social Discovery Group

Vietnam (Remote)
4 Months ago
PwC - IN_Senior Associate– AEM /IT PMO -IT Function Transformation- Advisory – Noida

PwC

Noida, Uttar Pradesh, India (On-Site)
5 Months ago
On Location - Product Content Manager, LA28 - Olympic & Paralympic Games

On Location

Los Angeles, California, United States (Hybrid)
3 Weeks ago
Kaedim - Customer Success Engineer

Kaedim

London, England, United Kingdom (On-Site)
11 Months ago
Interface AI - Lead Product Manager - Conversational AI

Interface AI

United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.


Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.


Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.


Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.


Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

Shanghai, Shanghai, China (On-Site)

Frankfurt, Hessen, Germany (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Paris, Île-de-France, France (On-Site)

California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Tencent

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug