Senior Copywriter

The Role and What You’ll Do:  

As a Senior Copywriter, you’re both a doer and a teacher. You have enough years under your belt to have mastered a few mediums. You can flip a script around fast. Write your way around an experience. And ideate the next great social idea. You can also take that knowledge and pass it down to anyone under you. 

You are a right hand for your ACD, a go-to for CDS and a soundboard for juniors. You know how to get every detail right while keeping the strategic big picture in mind. You can flex to write in any voice and know your brand's tone like no one else. You are a strong and consistent voice in internal meetings and even external ones. You are comfortable presenting and happy to step up to bigger campaign work at every opportunity. 

 
You may not own the whole deck yet but you relish any opportunity to take a crack at the big manifesto or larger brand narrative. You have ideas in every brainstorm but you also have builds on those of others. Your are a true partner to your art director counterpart and you extend that collaborative spirit to the wider team.  

Above all, you are a connector between what works and what’s next. 

• Play a hands-on role in the delivery of outstanding creative and results, working collaboratively within a cross-disciplinary team and environment (creative teammates, strategists, project managers and account team) to ensure creative work is on-brand, works hard and stands out amongst the rest 

• Ensure consistency and efficacy of copy throughout all creative 

• Write copy from concept to end product with the ability to self-manage multiple projects and tight timelines 

• Work within the client’s established brand guidelines 

• Leverage talent for copy and the written word to contribute to entire campaigns that solve for consumer needs and business goals 

• Successfully communicate creative ideas by confidently presenting your creative to leadership and stakeholders (and occasionally clients) by articulating and rationalizing creative decisions with strategic insights 

• Collaborate with internal teams such as media, strategists, and creative leads to test a multitude of creative iterations and apply learnings to evolving best practices 

• Stay consistently relevant and up-to-date on all marketing trends and culture in effort to bring fresh ideas, sharing with peers and the broader team 

• Develop exceptional concepts for a wide range of advertising including branding, TV, social, digital, print, OOH and experiential. 

• Appraise and edit your own work 

• Work closely with project managers and account teams across the life span of a project 

• Bring to life ideas for new business pitches and existing clients across presentations and production 

• Work effectively with all stakeholders to complete projects within timelines and budget parameters 

• Receptive to creative feedback and adaptability in creative development process; give direction to creatives from leadership 

You Have These: 

• 5-7 years of Copywriting experience within an ad agency or similar setting 

• Degree in English, liberal arts, marketing/communication or similar field 

• Be fearless and not afraid to fail  

• A natural curiosity for the unique, the buzz-worthy and the culturally relevant with a willingness to push forward brave, new ideas 

• The optimism to think bigger, the curiosity to dig deeper, and the passion to do better 

• The ability to adapt to new ideas, processes, and business problems with ease and enthusiasm 

• A professional attitude and an openness to feedback that commands the respect of supervisors and colleagues 

• An appreciation for the relationship between copy and visual elements (and great design in general) 

• We expect our Sr. Copywriters to understand that a product isn’t truly great unless the copy and the design support each other 

• Eagle eye attention to detail 

• Cross functional design and conceptual experience necessary  

• A love of the data and results and the gamification of the creative to keep pushing for record breaking results in a campaign 

• Strong work ethic 

• Digital portfolio of drool-worthy advertising design, campaign concepts and relevant creative endeavors  

• Ability to think strategically, conceptualize and see ideas through to polished execution 

• Ability to work flexible hours, including some nights/weekends