Senior Marketo and Marketing Cloud Specialist
Job Summary
Job Description
This role requires a Senior Marketo and Marketing Cloud Specialist to independently manage and execute marketing automation campaigns. The specialist will develop and optimize campaigns, build customer journeys, and troubleshoot issues. They will also collaborate with marketing teams, manage data flows, and analyze campaign results. They will also share their expertise with team members. The ideal candidate should have extensive experience with Marketo and Salesforce Marketing Cloud, managing automation campaigns, and strong technical skills like HTML, CSS, and APIs. Certifications like Marketo Certified Expert are preferred.
Must have:
- Experience with Marketo and Salesforce Marketing Cloud.
- Manage end-to-end automation campaigns without supervision.
- Deep understanding of email marketing and segmentation.
- Strong technical skills, including HTML, CSS.
- Familiarity with APIs, data integrations
Good to have:
- Marketo Certified Expert or higher certification.
- Salesforce Marketing Cloud Certification
Perks:
- Access to trainings, conferences, and certifications.
- Skilled and team player colleagues
- Increased vacation days based on tenure and holidays.
- Medical insurance
- Attractive compensation scheme and referral bonuses
10 skills required
Job Details
We are looking for a self-sufficient Senior Marketo and Marketing Cloud Specialist to independently manage and execute complex marketing automation campaigns. The ideal candidate is a seasoned professional who has hands-on experience with a broad range of automation scenarios, doesn’t require close supervision, and can navigate platform features confidently. This role involves executing campaigns, optimizing processes, and providing expertise without being tied to architectural or leadership responsibilities.
Key Responsibilities:
- Independently develop, implement, and optimize marketing automation campaigns within Marketo and Salesforce Marketing Cloud.
- Build and manage complex customer journeys, lead nurturing workflows, and segmentation strategies with minimal input.
- Troubleshoot issues and make adjustments to campaigns in real-time, based on performance data.
- Collaborate with marketing teams to translate campaign strategies into technical automation solutions.
- Manage data flows, integrations, and platform configurations to ensure seamless operations.
- Analyze campaign results, identify areas for improvement, and execute optimizations.
- Share expertise with team members through documentation and best practice adherence.
- Stay updated on platform enhancements, industry trends, and new features to leverage the latest capabilities.
- Ensure compliance with data privacy and email deliverability standards.
Qualifications:
- Extensive hands-on experience with Marketo and Salesforce Marketing Cloud.
- Proven track record managing end-to-end automation campaigns without supervision.
- Deep understanding of email marketing, segmentation, and customer journey logic.
- Strong technical skills, including proficiency with HTML, CSS, and scripting as needed.
- Familiarity with APIs, data integrations, and platform troubleshooting.
- Solid analytical skills for interpreting performance metrics and making data-driven decisions.
- Independent worker with excellent problem-solving ability.
- Effective communicator who can document processes and share knowledge swiftly.
Certifications:
- Marketo Certified Expert or higher-level certification
- Salesforce Marketing Cloud Certification preferred
Benefits for all our employees:
- Access to trainings, conferences, and certifications for self-development
- Skilled and team player colleagues
- Increased vacation days based on tenure in Ness and Floating holidays
- Medical insurance
- Attractive compensation scheme and referral bonuses
Why Ness?
We know that people are our greatest asset. Our staff’s professionalism, innovation, teamwork, and dedication to excellence have helped us become one of the world’s leading technology companies. It is these qualities that are vital to our continued success. As a Ness employee, you will be working on products and platforms for some of the most innovative software companies in the world.
You’ll gain knowledge working alongside other highly skilled professionals that will help accelerate your career progression. At Ness, we treat our values of rigor, innovation, and partnership with the highest priority, and they are placed at the very core of our business — to guide us through our daily operations and interactions with our customers.
We offer our employees exciting and challenging projects across a diverse range of industries, as well as the opportunity to collaborate with a group of forward-thinking, capable partners around the globe.
Discover Ness Digital Engineering visiting our website www.ness.com
Not sure if you check every requirement?
At Ness Digital Engineering we are willing to build a work culture that is based on diversification, inclusion, and authenticity also, we are aware of the studies that have shown that women/people of color/introverts are less likely to apply to jobs unless they meet every single qualification.
So, if this role sounds good to you, even if you don’t meet every single bullet point in the job description, we encourage you to apply anyways. For most of the candidates that applied, we found a role that was a very good fit with their skills.
Let’s meet and you may just be the right candidate for one of our roles"
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