Marketing Intern, Shaving Category

4 Hours ago • All levels

Job Summary

Job Description

The intern will support the upstream marketing team in developing value propositions for male grooming products. This includes analyzing consumer and market data, developing value propositions through consumer research, competitor analysis, supporting product launch plans, analyzing online portfolio, and creating promotions. The intern will be part of a dedicated Marketing Team in the category of Male Grooming within Philips Health Tech, which consists of electronic male grooming appliances. Philips is a global leader in this category. The upstream marketing team (Consumer Marketing Managers) is responsible for full proposition development, starting with consumer insight generation, all the way to product development, market launch and life cycle management. In a very dynamic market with a multitude of projects, the team needs support to enable it to focus on the value creation aspect of the role.
Must have:
  • Currently studying towards Master of science WO (Bsc./Msc.) in relevant fields.
  • Fluency in English (verbal & written).
  • Strong analytical skills.
  • Passion for marketing.
  • Excellent knowledge of MS office.
  • Proactive and solution oriented.
  • Good communication skills.
  • Solid interpersonal skills.
  • Able to work in a complex international matrix organization.

Job Details

Job Title

Marketing Intern, Shaving Category

Job Description

Your assignment

The assignment is to support the upstream marketing team (responsible for proposition development from idea generation to product launch) in multiple areas, focused on improving the organization’s ability to deliver value propositions related to the male grooming domain.

Topic areas include:

  • Support for selected projects in Product Development including analysis on consumer and market data, and coordinating selected areas of the project.
  • Development of Value propositions including consumer research, concept and claim development and verification.
  • Competitor Analysis to support key innovation projects for Facial Styling products.
  • Support on Product Launch Plans (trade presentations, launch activities, online activities…)
  • Analysis of Online portfolio and suggest counteractions together with the Market intelligence team
  • Support in the creation and follow up of value added promotions

Your team

You will be part of a dedicated Marketing Team in the category of Male Grooming within Philips Health Tech, which consists of electronic male grooming appliances. Philips is a global leader in this category. The upstream marketing team (Consumer Marketing Managers) is responsible for full proposition development, starting with consumer insight generation, all the way to product development, market launch and life cycle management. In a very dynamic market with a multitude of projects, the team needs support to enable it to focus on the value creation aspect of the role.

Our offer

  • Location: Shenzhen Philips Innovation Center
  • Starting date: End of April - Sept 2024
  • Duration: prefer 6 months-1 year

We are looking for

  • Students currently studying towards Master of science WO (Bsc./Msc.) in:

Business Administration/ Business Economics/ Business Management/ Economics/ Marketing, Data analysis, Business analysis.

  • Fluency in English (verbal & written)
  • Strong analytical skills
  • Passion for marketing
  • Excellent knowledge of MS office
  • Proactive and solution oriented
  • Good communication skills: ability to inspire people and convey messages in a convincing manner.
  • Solid interpersonal skills: ability to work with people of different seniority and backgrounds.
  • Able to work in a complex international matrix organization. Hands-on mentality, good in managing projects.

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About The Company

Over the past decade we have transformed into a focused leader in health technology.

At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.

We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.

As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.


Visit our website: http://www.philips.com/
Follow our social media house rules https://www.philips.com/a-w/about-philips/social-media.html

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