Social Media Specialist - Contractor
Job Summary
Job Description
This contract position for a Social Media Specialist in Kuala Lumpur requires a minimum of one year of experience in social media operations, with a focus on TikTok and Facebook. Responsibilities include creating and executing high-quality social media content, managing daily operations (content, posting calendars, and comments), collaborating with cross-functional teams, promoting official content, supporting creative development and providing analytics, adapting content for local communities in SMP regions, tracking and analyzing social media performance metrics, and optimizing strategies based on data insights. The role also involves supporting game operation projects, such as payment tests and localization. Proficiency in English and Malay (native speaker) is critical, along with strong data analysis skills and a passion for gaming within the SMP region (Malaysia and Philippines). Daily TikTok usage and understanding of user behavior are essential. The candidate must be legally authorized to work full-time in Malaysia.
Must have:
- 1+ year social media experience (TikTok, Facebook)
- Native Malay speaker, proficient English
- Data analysis skills
- Gaming knowledge (SMP region)
- Daily TikTok user
- Content creation & execution
5 skills required
Job Details
Job Description
- Create, execute high quality contents on social media
- Responsible for daily social media operations, including managing content, posting calendars and replying comments across all channels
- Work closely with cross-functional teams to promote official content, facilitate creative development and provide content support and analytics to designers, and adapt content to local communities in SMP regions
- Communicate on behalf of the brand across multiple channels
- Track and analyze social media performance metrics to assess KPIs, optimizing strategies with social media monitoring based on data insights
- Support game operation projects such as payment tests in Malaysia, Game Localization, and other ad hoc tasks
Job Requirements
- Minimum 1 year of experience in social media operations (especially for TikTok and Facebook channels) and performance marketing
- Native Malaysian speaker with proficient English reading, writing, and communication skills (critical requirement of the role)
- Skilled in data analysis to measure social media engagement and metrics. Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussion and interacting with the community
- Passionate about games with a good knowledge of the gaming industry in SMP region, notably in Malaysia and the Philippines
- Ability to independently execute projects with clear briefs and timelines
- Daily user of TikTok with a good understanding of user behavior on this platform
- Legally authorized to work in Malaysia and willing to work fulltime in office
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