Technical Product Marketer

7 Months ago • 8 Years + • Product • $180,000 PA - $210,000 PA

Job Summary

Job Description

Sierra is seeking a Technical Product Marketer to develop and execute demo strategies, create technical sales content, and drive cross-functional partnerships. The role involves a deep understanding of the platform's functionality, collaboration with product and engineering teams to build marketing demos for launches and events, and producing technical product content and demos for the sales team. The ideal candidate will also create and deliver enablement programs to help the sales team leverage these assets. Sierra is a growing company focused on building AI-powered customer experiences, guided by values of Trust, Customer Obsession, Craftsmanship, Intensity, and Family. They offer a range of benefits including flexible paid time off, comprehensive medical benefits, retirement plans, parental leave, and a discretionary benefit stipend.
Must have:
  • 8+ years of B2B marketing experience
  • Experience building marketing demos
  • Strong writing and content creation skills
  • Expertise in Google Slides and Keynote
  • Experience with screen capture/video editing software
  • Passion for understanding enterprise customers
  • Passion for supporting sales success
Perks:
  • Flexible Paid Time Off
  • Medical, Dental, and Vision benefits
  • Life Insurance and Disability Benefits
  • Retirement Plan with Sierra match
  • Parental Leave
  • Fertility and family building benefits
  • Lunch, snacks, and coffee
  • Discretionary Benefit Stipend
  • Free alphorn lessons
  • Equity

Job Details

About us

  • At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, and London.

  • We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

  • Our co-founders are Bret Taylor and Clay Bavor. Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. 

What you'll do:

  • Demo strategy & execution. Develop a deep understanding of the functionality of our platform and product. Partner with our world-class product and engineering teams to build killer marketing demos for launches, release marketing, events, AR/PR, and more.

  • Technical sales content & enablement. Partner closely with our sales leadership to ensure they have what they need to succeed. Help produce technical product content and demos for the sales team - from data sheets to FAQs to demos for our key industries.

  • Cross-functional partnership. We are a small team with big goals. At this early stage, we will each flex and contribute across a variety of channels and activations, partnering with various teams at Sierra along the way.

What you'll bring:

  • 8+ years of B2B marketing experience. 

  • Past experience in building marketing demos, from scripting and storyboarding to creating the demo orgs and capturing the footage. 

  • Strong writing and content creation skills.

  • Expertise in building beautiful presentations using Google Slides and Keynote. 

  • Experience using screen capture and video editing software like with Camtasia, Adobe Creative Cloud, or Apple Final Cut Pro.

  • Passion for understanding enterprise customers, their needs, and the context in which they work.

  • Passion for helping Sales succeed by creating beautiful and differentiated assets for them, while also creating and delivering the enablement programs to help them leverage those assets. 


Sample projects:

  • Develop our demo strategy for an upcoming tradeshow, including how many demo kiosks we’ll need and which products we should highlight. Plus build out the corresponding demos and enable the booth staffers on how to deliver the demos.

  • Build a series of micro demos that showcase the top features in Sierra’s latest release. 

  • Write an internal FAQ for Sierra’s newest product launch and help enable the sales team to answer customer questions.

Our values

  • Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

  • Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

  • Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.

  • Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.

  • Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

What we offer

We want our benefits to reflect our values and offer the following to full-time employees:

  • Flexible (Unlimited) Paid Time Off

  • Medical, Dental, and Vision benefits for you and your family

  • Life Insurance and Disability Benefits

  • Retirement Plan (e.g., 401K, pension) with Sierra match

  • Parental Leave

  • Fertility and family building benefits through Carrot

  • Lunch, as well as delicious snacks and coffee to keep you energized 

  • Discretionary Benefit Stipend giving people the ability to spend where it matters most

  • Free alphorn lessons

These benefits are further detailed in Sierra's policies and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.

Be you, with us

We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

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