Associate Retail Activation & Development Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

We are looking for an enthusiastic and motivated individual to join our Polish Commercial team as an Associate Retail Activation & Development Manager.
Based in our Warsaw office, this role provides the opportunity to take ownership of key retail partnerships and drive impactful licensing and retail initiatives in the Polish market.

As part of this role, you’ll be at the center of connecting teams, retailers, and licensing partners, ensuring seamless collaboration and successful delivery of retail activations aligned with Mattel’s growth strategy.

Key Responsibilities:

• Drive Retail Strategy Execution: Take ownership of retail calendars, activations, and campaigns for Mattel’s portfolio, ensuring alignment with market needs and franchise priorities.
• Build Strong Retail Relationships: Develop and maintain meaningful connections with retail partners, serving as a key contact for day-to-day business needs and long-term collaboration.
• Manage Licensing Initiatives: Oversee the implementation of retail licensing programs, ensuring alignment with marketing and franchise strategies.
• Coordinate Stakeholder Engagement: Work closely with internal teams, including Sales, Marketing, and Consumer Products, to align strategies and deliver cohesive retail solutions.
• Retail Program Ownership: Lead retail execution plans, including presentations to retail partners, tracking activation progress, and ensuring programs are delivered on time and within scope.
• Joint Business Planning: Develop and manage detailed joint business plans with top retail partners, focusing on calendar activations, key campaigns, and franchise growth opportunities.
• Represent Mattel at Industry Events: Be a key representative at trade events and presentations, showcasing Mattel’s brand portfolio to retail and licensing partners.

What You’ll Bring:

• A confident, proactive approach to owning retail relationships and projects.
• Strong organizational skills with the ability to manage multiple priorities and deliver results.
• Exceptional communication and relationship-building skills to connect internal teams and external partners.
• A strategic mindset, focused on identifying opportunities to grow retail and licensing initiatives in line with Mattel’s objectives.
• A passion for the consumer products industry and enthusiasm for working with leading brands in the Polish market.

Why Join Us?

This role offers a fantastic opportunity to take ownership of high-impact retail projects while collaborating with a dynamic and supportive team. You’ll play a critical role in connecting stakeholders and driving Mattel’s success in Poland, all while developing your skills in a fast-paced and rewarding environment.

Technical:  

• Microsoft office including Powerpoint, Excel  
• Fluent Polish both written and verbal  
• Fluent English both written and verbal  

Behavioral:  

• Strategic thinker  
• Strong commercial drive  
• Gravitas – able to influence at all levels – negotiation skills 
• Excellent communicator at all levels  
• Manages complexity well, and able to drive significant results despite ongoing challenges  
• Business and financial acumen 
• Effective project management skills 
• Demonstrate a growth mindset by staying curious and continuously learning 
• Creativity, looking for out of box ideas, solutions 

Education:  

• Business or Marketing Degree, or other graduate qualification  

Experience:  

• Retail management & execution experience  
• Experience of managing within an international, corporate environment  
• Experience in Licensing Management would be a benefit