Audience Strategy and Operations Analyst

Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands. We are currently seeking an Audience Strategy and Operations Analyst for a major entertainment company, based in Orlando, Florida. This is a hybrid onsite position with an application deadline of 12/7/24.

As part of the Customer Engagement Media Strategy & Activation team, the Audience Strategy and Operations Analyst will play a pivotal role in leveraging data and innovative tools to enhance customer experiences across key marketing touchpoints. This is a fantastic opportunity for professionals looking to make an impact within a fast-paced and collaborative environment.

Key Responsibilities:

• Provide tactical support for direct channel and paid media campaigns, including audience segmentation and input.
• Support paid media activation by sharing audiences to platforms and monitoring audience health and match rates.
• Analyze data from multiple sources to build holistic audience insights, offering clear recommendations to optimize campaigns.

Key Requirements:

• Experience working with a Marketing team within a large, matrixed organization.
• Strong understanding of audience targeting & segmentation strategies, as well as customer journey mapping.
• Proficiency in analyzing and synthesizing data from various sources to deliver actionable insights.
• Familiarity with Paid and Direct Channel Activation Platforms, such as Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.
• Advanced Excel skills and the ability to create compelling presentations.

Preferred Qualifications:

• Exposure to Data Analysis Tools such as Tableau, SQL, Snowflake, Google Analytics, or Adobe Analytics.
• Experience working in Salesforce Marketing Cloud.

Perks & Benefits:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning & Education Reimbursement
• Ongoing Training & Development

To qualify for our benefits package, you must work over 30 hours per week, and the length of the assignment must be a minimum of 10 weeks.

If you meet the qualifications and are ready to take on this exciting opportunity, apply now! Our recruitment team will guide you through the interview process and advocate on your behalf every step of the way.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is a drug-free workplace.
• Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.