The Business Development Associate role at ONI involves driving sales and creating an effective sales funnel. Responsibilities include lead generation, sales strategy execution, and optimizing customer acquisition pipelines. The associate will work closely with marketing, applications, and operations teams to identify opportunities, nurture leads, and convert prospects into long-term clients. Key tasks encompass optimizing the sales funnel, engaging potential and existing customers, identifying prospective customers in academia, pharmaceutical, and biotechnology industries, converting leads, qualifying leads, presenting ONI’s solutions, coordinating demonstrations, tracking sales performance, executing closing strategies, serving as the initial point of contact, responding to inquiries, following up with prospects, and maintaining accurate records in CRM software. Additionally, the role involves generating reports on sales performance and logistics efficiency, and maintaining communication with existing customers.