Content Designer

Every organization, team or individual attempts to record their thoughts and actions in various formats - documents, videos, pictures etc. But often, these documentations are not consumable or utilizable by anyone other than the creators themselves – decaying in its value over time and as more and more content pile up.

It’s one thing to create, generate or record content, it’s another to make that content alter the thoughts of the reader/consumer - programming a thought through words!!

Content is in fact the memory of an organization. The clearer the content, the clearer an organization thinks. The clarity of an organization’s thinking lies in the clarity of its content. An organization is as organized as its content is.

Factually, every content is technical (its Technique-al). Be it in finance, or in business, or product or research – from Accounting to Neuroscience, they are all devised Techniques to achieve an outcome, empirically. A content born without this understanding is mere word worship. It might serve to be entertaining but will lack utility.

We are looking for deep-tech, science and business savvy individuals who can unravel and demystify to the outside world, the ‘simplicity’ behind the profoundness, depths and the intricacies of what we do and build at CynLr.

Expect your work to be entirely entrepreneurial like you run a startup of your own.

What does it mean? - Unlike in established organizations, the turbulence of the management and even isolated teams will directly impact what you are working on; sometimes daily, even leading to a change of the entire requirement. Expect things to be dynamic and requirements to be evolving rapidly.

Your primary contribution will be towards….

• Identify, formulate, and document every “demonstrable” aspect of value creation that happens in a regular day’s work @ CynLr by shadowing different functions of the organizations, from business to Research & Development.
• Identify, formulate, and document every potential Thought Leadership content opportunity and devise a strategy towards maximizing the reach for the same in close collaboration with Branding team.
• Design and generate various formats of content around an identified topic like technical reports, presentations, white papers, articles, blogs etc., that can be modularly repurposed to various stakeholders of CynLr (Investors, Vendors, Customers and Employees) and channels of Information Outflow like conferences, academic journals, news journals, industry journals, company website, company LinkedIn page etc.
• Derive definitions on the identified value creation with a potential for Patent applications and liaison with Patent law firms to draft effective Patent applications. At the product development front, Design and Develop technical manuals, user-guides etc in strong collaboration with the Technical Team.
• Help redesign and continuously update/upgrade the company website information flow and architecture.
• Help define best practices for documenting software codes and help with organizing and maintaining code documentation.
• Design and develop technical and business-oriented presentations (PowerPoint or other tools) to demonstrate value of the technology and its use-cases – for customer pitches, investor pitches, and recruitment purposes.
• Liaison with PR firms, digital marketing agencies/consultants etc to ensure effective dissemination of content and for effective brand building.

Job Requirements

• Strong scientific temperament and a penchant for understanding details of technology and engineering.
• Understanding and approaching every topic from a fundamental Utility point of view/thinking rather than being absorbed into the topic’s verbosity. (Purpose/Utility Oriented Thinking)
• Strong technical writing skills (English).
• Adept with illustrations and engineering visualizations for content
• Ability to organize, prioritize, conceptualize, and collate content from countless data points, incidents, discussions, and activities on a day-to-day basis.
• Ability to identify optimum content formats for different types of demonstrable information/insight pertaining to the organization – when to create a whitepaper, when to create a blog article, when to create a presentation, when to display on website etc…

Preferred skills and expertise should encompass:

• Proficient in Digital/Social Media Marketing Techniques
• Experienced in Patent Drafting
• Proficient with LinkedIn Content and Marketing Tools
• Competence in Website Information Architecture
• Knowledge of Public Relations
• Proficiency use of the Microsoft Office Suite
• Experience with Email Marketing Tools such as Mailchimp and similar platforms.