CRM Group Manager (M/F)

Company Description

We are Saatchi & Saatchi France, the "Great Place to Work" certified agency in Paris.

At Saatchi & Saatchi, we are convinced that better working conditions lead to better work. We believe this so strongly that we have made it our positioning: 𝗴𝗿𝗲𝗮𝘁𝗲𝗿𝘄𝗼𝗿𝗸𝗰𝗼𝗺𝗲𝘀𝗳𝗿𝗼𝗺𝗴𝗿𝗲𝗮𝘁𝗽𝗹𝗮𝗰𝗲𝘁𝗼𝘄𝗼𝗿𝗸.

Our collective mission: to elevate brands by elevating our talents.

And that's also why major brands such as SFR, Playstation, Matmut, Burger King, Visa, and P&G have trusted us for many years!

https://www.saatchi.fr/

Job Description

Saatchi&Saatchi is looking for a CRM Group Manager on a permanent contract (CDI).

Your role:

The agency is looking for an experienced CRM Group Manager to lead the relational strategies for our client Peugeot France, with particular attention to loyalty and attrition reduction challenges.

Within the Saatchi France team, you will act as an operational CRM referent for the client Peugeot France, in collaboration with our international CRM team, to support clients in their CRM transformation (personalization, marketing automation, etc.).

MAIN MISSIONS:

1. Client Support

• Implement multi-channel CRM strategies (email, SMS, push)
• Localize Client relational plans, notably anti-attrition, welcome, loyalty, and reactivation
• Assist CRM audits (database, marketing pressure, segmentation, relational journeys)

2. CRM Campaign Management

• Supervise the conception, production, and deployment of CRM campaigns
• Brief creative and technical teams (localization of writing, design, brief and integration follow-up, routing)
• Monitor campaign schedules and budgets
• Ensure the quality of deliverables and adherence to deadlines

3. Campaign Reporting Coordination

• Coordinate campaign results reports: KPIs, click-through, open, conversion rates, unsubscription, etc.
• Produce monthly, quarterly, or annual reports as per client needs

4. Coordination

• In close collaboration with the international teams of the Central Collective.
• Collaborate cross-functionally with media, data, strategic planning, creative, and technical departments

Qualifications

REQUIRED PROFILE:

Education

• Bac+4/5 (Business school, communication, marketing, digital)
• CRM / relational marketing specialization is a plus

Skills

• Experience in CRM within an agency or advertiser
• Understanding of CRM tools and marketing automation platforms (e.g., Salesforce, Adobe Campaign, Selligent, etc.)
• Good data culture (segmentation, triggers, relational KPIs), understanding and usage
• Fluent English imperative (written/oral), regular interactions with international contacts

Soft Skills

• Excellent client management and multi-stakeholder coordination skills
• Rigor, sense of organization, and autonomy
• Leadership and team spirit
• Good writing skills and analytical mind
• Open-mindedness and willingness to learn

Additional Information

Viva La Différence !

This Publicis Groupe philosophy has always demonstrated our commitment to diversity and the conviction that our talents are our greatest asset and our best advantage.

We thus value all singularities, without distinction of age, sex, skin color, social origin, religion, or sexual orientation… only competence and energy count! We encourage all qualified applications and will be happy to provide personalized support throughout the recruitment process to a candidate with a disability who requests it.

Publicis France is committed to equal opportunities and equity of opportunities for all.