CRM Marketing Manager

WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

WHO YOU ARE: 

Are you a technical-minded marketer with a knack for solving problems, analyzing data, and building lifecycle marketing programs? Do you thrive on translating a brand’s value into email marketing for large audiences? Can you convert strategies into actionable, efficient project plans? If this sounds like you, come join the marketing team as a CRM Marketing Manager!

We’re looking for a right and left brained whiz who is ruthlessly analytical in pursuit of improving conversion, with the creativity and communication skills to evolve our lifecycle marketing with customers across a variety of channels including email, SMS, direct mail and more. Reporting into our Associate Director of CRM, our CRM Marketing Manager will be responsible for driving key strategic initiatives aimed at enhancing customer engagement, increasing retention, and fostering growth across all CRM channels. This role involves end-to-end management of CRM campaigns, including strategy development, execution, and performance analysis. The ideal candidate will play a pivotal role in shaping customer journeys, optimizing marketing automation workflows, and leveraging data-driven insights to deliver personalized experiences that drive long-term business success.

WHAT YOU’LL DO:  

• Develop and optimize lifecycle marketing programs to drive growth and revenue through emails, SMS, direct mail, and more
• Create and implement lifecycle marketing strategies for leads from acquisition and partnership channels
• Optimize workflows and leverage data and tools to create personalized experiences at scale
• Collaborate closely with key stakeholders across teams including but not limited to Marketing, Operations, Product, Engineering, Data Science to support new projects, product features, and launches
• Design, execute, and analyze A/B test plans to improve CRM program performance and conversion rates
• Measure success metrics, analyze trends, and share actionable insights with key stakeholders to inform strategic decision-making and future campaigns
• Concept, code (HTML/CSS), and test email templates for campaigns

WHAT YOU’LL NEED: 

• You have 3-5 years of digital marketing experience, preferably in a CRM, lifecycle, or retention marketing role
• You have experience in a variety of marketing tools: email/CRM (Iterable, Braze, MailChimp, etc.), email design (Litmus), and landing pages (Unbounce, InstaPage)
• You have a strong analytical toolkit, including experience with Excel, Tableau, Looker, or other tools
• You are familiar with HTML/CSS, particularly in coding emails and landing pages
• You can troubleshoot and problem-solve across teams and tools
• You have a proven track record of meeting deadlines and communicating with stakeholders across teams
• You have ambition, a curious mind, and a desire to hit the ground running 

WHAT’S IN IT FOR YOU? 

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $124,000-143,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual’s skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts. We offer great benefits, including health/dental insurance, parental leave, profit sharing, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

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