Lead SMM Specialist (AI product)

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a Lead SMM Specialist for one of our investment products.

Your main tasks will be:

• Develop and execute data-driven content and channel strategies for AI product brand and AI-influencer accounts (Instagram, X, TikTok) to drive both organic and paid growth;
  
• Create and oversee production of high-quality, viral photo and video content tailored to platform-specific trends and audience behaviors;
  
• Leverage AI tools to generate innovative content formats and enhance storytelling across social platforms;
  
• Grow and engage active online communities by optimizing content for platform algorithms and leveraging influencer collaborations;
  
• Analyze social media KPIs (engagement, reach, follower growth, CTR, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social to inform ongoing strategy;
  
• Collaborate closely with performance and brand teams to ensure social media efforts directly contribute to revenue and business goals.
  

We expect from you:

• Proven experience in SMM for large brands or digital products with an active audience, preferably in the IT or AI space;
  
• Strong understanding of marketing metrics and the ability to translate social media activity into measurable business growth;
  
• Hands-on experience in creating viral social media content, including high-quality photo and video production;
  
• Proficiency in AI-driven content creation tools and techniques;
  
• Demonstrated success in growing engagement and reach on Instagram, X (Twitter), and TikTok — including influencer marketing campaigns;
  
• Deep knowledge of social platform algorithms (especially IG and X) and how to optimize content accordingly;
  
• Experience working with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track performance against KPIs;
• Advanced English proficiency (C1+), both written and verbal;
• Excellent communication skills — able to collaborate effectively with team members, influencers, and the online community;
  
• Strong creative thinking and the ability to generate bold, innovative ideas for social strategies;
  
• Analytical mindset with the ability to interpret data and adjust strategies in real time;
  
• High level of adaptability: staying ahead of trends, shifting algorithms, and evolving audience behaviors;
  
• Proactive, goal-oriented, and capable of delivering results under pressure and tight deadlines;
  
• Leadership mindset with a strong sense of ownership and responsibility for team and project outcomes.

What do we offer:

• REMOTE OPPORTUNITY to work full time;
• Vacation 28 calendar days per year;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• ​Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
• ​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now!