New Retail Business Development Manager

1 Month ago • 5 Years + • Business Development

Job Summary

Job Description

The New Retail Business Development Manager will focus on deepening and increasing the frequency of new retail O2O data insights and business opportunity discovery. They will collaborate with the client management team to customize "G2N+Campaign+O2O traffic activities" based on data and customer needs. The role involves integrating resource packages and negotiating sales within company policies. Responsibilities include fine-grained operational management, resource allocation, and execution follow-up for top key accounts and top stores, driving innovative and landing tripartite linkage projects for "Haleon X Platform X Chain". The primary responsibility is to drive new retail business growth for top KA clients in top cities and support omnichannel growth. This includes exploring and refining cooperation mechanisms for top clients, facilitating the landing of "G2N+Campaign+O2O traffic activities" integrated resource packages, and driving innovation in marketing systems and customer operations plans based on new retail operational needs. The role also involves driving brand new retail marketing efficiency and business delivery during promotion nodes by linking chain-side resources based on different brand strategies and continuously optimizing O2O team chain-side channel strategies.
Must have:
  • Bachelor's degree or above
  • 5+ years of experience in pharmaceutical retail channel marketing
  • Experience in foreign-invested or internet pharmaceutical retail
  • Understanding of digital marketing, brand marketing, and e-commerce
  • Good customer negotiation and communication skills
  • Proficiency in OFFICE, especially PPT
  • English speaking, reading, writing, and listening skills

Job Details

职位目标:
更深度更高频地进行新零售 O2O 的数据洞察,生意机会挖掘;
基于数据以及客户需求,协同客户管理团队定制化输出“G2N+Campaign+O2O 流量活动”
整合资源包,并在公司政策和要求下协同谈判卖进;
Top KATop 门店为维度的精细化运营管理,资源分配及执行跟进,推动“HaleonX 平台
X 连锁”的三方联动项目创新及落地。
主要工作职责:
1、全面负责头部城市 top KA 客户的新零售生意增长,并助力全渠道增长;
2、结合客户的差异化属性、平台、资源,摸索和完善头部客户的合作机制,推进
G2N+Campaign+O2O 流量活动”整合资源包的落地;
3、围绕客户的新零售经营需求,高效跨部门联动,如连锁谈判团队、渠道营销部等通力合
作,搭建基于客户的创新营销体系以及人群运营方案;
4、基于不同品牌策略,联动连锁侧资源,推动品牌在推广节点的新零售营销效率和生意交
付;
5、持续优化 O2O 团队连锁侧的渠道策略,不断完善客户分层运营的有效机制。
6、直线经理安排的其他相关工作内容
任职条件:
本科或以上学历
五年以上的医药零售渠道营销领域经验,外资及互联网医药零售工作经验优先
了解数字化营销、品牌营销、电子商务渠道的营销模式;
较好的客户谈判及内外部沟通能力
熟练使用 OFFICE 操作系统,特别是 PPT 制作及汇报

可进行英文的听说读写

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important note to candidates:
 
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch. 

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

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About The Company

Hello. We’re Haleon. A new world-leadingconsumer healthcarecompany. Shaped by all of us. Together, we’re improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol,Advil, Voltaren,Theraflu, Otrivin,and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re building together. In anenvironment thatwe’re co-creating. And a culture that’s uniquely ours. Care to join us.

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