Performance Marketing Manager II

Description

Scopely is looking for a Performance Marketing Manager II to join our User Acquisition team in Canada on a remote basis!  

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.  The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do 

• Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability

• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, CTV, Influencer marketing, and much more

• Locate, negotiate and develop creative and innovative solutions for acquisition.

• Grow and manage marketing partnerships for UA efforts across the globe

• Design and execute A/B & multivariate testing and present results to related teams

• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users

• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing

• Be an expert in UA with key knowledge in order to lead a team

• Proactively source new partners to diversify portfolio

What We’re Looking For 

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Finance, Business Administration or a related field

• 2-4 years of experience in media buying / user acquisition / performance marketing

• Strong understanding of funnel conversion metrics, retention rates and LTV predictions

• A hunger to be at the forefront of the mobile advertising space and the mobile app market

• Looks for external emerging trends and ways to diversify and test new strategies across UA, ASO, Organic channels. Ideally has expertise within brand and desktop marketing 

• Prefer candidates with direct previous experience in mobile user acquisition. Hands-on experience with Facebook Ads and/or Google Ads is a plus

• Strong proficiency with Excel is required, SQL is a plus

For candidates in British Columbia, the annual salary range is $69,700 - $85,900 CAD, plus equity, bonus and benefits including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time-off. Base pay offered may vary depending on job-related knowledge, skills, and experience.