Principal Product Analyst

Drive is Australia’s leading automotive destination, whose purpose is to help Australians discover the joy of finding and driving their perfect car. Backed by Nine Entertainment Co.,   our digital platform educates consumers and connects buyers to the right cars and driving experiences. At the centre of this experience is Drive’s Marketplace, where  buyers are   presented with quality vehicles from handpicked dealers.

We are a driven and forward-thinking team that is passionate about the automotive industry. Culturally, we strive to inject equal doses of creativity, smart knowledge, and fun into everything we touch.

Our Product and Technology team is growing and we are on the lookout for a Principal Product Analyst to help shape our product roadmap by leading the creation and development of functional and operational product requirements across the entire product lifecycle. You and your team will own the creation, documentation, and management of complex product requirements and be a crucial link between product management and cross-functional development teams, ensuring our agile delivery outcomes directly align with key business priorities and OKRs.

You'll join a fun, highly energetic, and high-performing product team that's already made amazing headway evolving our customer experiences. We're now looking to accelerate our growth in the digital automotive marketplace, offering you the chance to lead and grow a team of product and business analysts.

Day to day you will:

• Lead cross-functional teams in planning and documenting strategic product initiatives.

• Coordinate UAT and testing to validate solutions and product development outcomes against business needs.

• Act as de facto Product Owner, guiding backlog refinement and sprint planning.

• Translate business needs into structured content for agile workspaces (e.g., Confluence, JIRA).

• Manage product team operations and the Product Kanban.

• Produce reports and dashboards to track product delivery.

• Serve as Scrum Master or Project Manager on critical initiatives.

• Implement agile best practices for delivery and documentation.

What you’ll bring:

• 5+ years in digital product management within an agile team construct.

• Proficiency in agile delivery toolkits (e.g., Jira, Confluence).

• Deep understanding and application of modern digital frameworks (e.g. Scrum, Kanban, design thinking, HCD, continuous improvement etc).

• Well-rounded knowledge across digital, application/websites, mobile, and UI/UX domains.

• Proven ability to solve complex strategic problems.

• Expertise in communicating requirements through user stories with logical, clear acceptance criteria.

• Experience collaborating across cross-functional teams (engineering, marketing, content, commercial).

Desirable but not essential:

• Leadership and team development experience is favorable.

• No automotive experience required, but a passion for cars is a plus!

How we work

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process - just ask the Talent Acquisition team. 

Our employee benefits include:

• 18 weeks paid parental leave with no distinction between primary and secondary carers.
• Access to 'Employee Exclusives' program - a way of getting closer to our incredible brands, offering unique experiences, behind-the-scenes access, and awesome perks.
• Digital newspaper subscription to our mastheads.
• Annual gift voucher for Stan subscription.

More info at Nine Careers.

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.