Product Marketing Manager
Job Summary
Job Description
As a Product Marketing Manager, you will significantly impact revenue and product direction by leading efforts to define innovative products and technology for the PC market. You will be responsible for driving the success of the next generation of products by performing product definition and supporting the entire lifecycle of new products. You will develop the strategy for the product family, working directly with strategic customers, and will help to plan and implement the successful promotion and launch of products. This role involves collaborating with cross-functional teams, understanding customer needs, and presenting technical information.
Must have:
- Bachelor’s degree in Electrical Engineering
- 5+ years of product marketing experience
- Understanding of semiconductor hardware and software
- Ability to document and present high-quality collateral
- Analytical skills to work with data
- Good interpersonal skills and teamwork
Good to have:
- 7+ years of technical marketing experience
- Experience interacting with OEMs in the PC industry
- Masters/MBA or above in a relevant field
4 skills required
Job Details
For over four decades, Cirrus Logic has been propelled by the top engineers in mixed-signal processing. Our rockstar team thrives on solving complex challenges with innovative end-user solutions for the world's top consumer brands. Cirrus Logic is also known for its award-winning culture, which was built on a foundation of inclusion and fairness, meaningful community engagement, and delivering enjoyable employee experiences at every turn. But we couldn’t do it without our extraordinary workforce – and that’s where you come in. Join our team and help us continue to make Cirrus Logic an exceptional place to grow your career!
We are looking for an experienced PC Audio Product Marketing Manager to join our team!
As a Product Marketing Manager, you will significantly impact revenue and product direction of sophisticated, mixed-signal solutions by leading efforts to accurately define innovative products and technology. Working directly with systems, design, applications, and other multi-functional teams, you will lead efforts in semiconductor products for the PC market. You will be responsible for driving the success of the next generation of products by performing product definition and supporting the entire lifecycle of new products. You will develop the strategy for the product family, working directly with strategic customers, and will help to plan and implement the successful promotion and launch of our pioneering products.
Responsibilities
- Creation of Market Requirement Documents via primary Market Research and in-depth customer & competitive knowledge
- Build business plans and product requirement documents for new product developments
- Collaborate with cross-functional teams, including software and hardware development teams, to define new products and steer them through the development process
- Be the voice of the customer during the product development process
- Craft and articulate the value proposition which will be carried to customers and the market, collaborating across product teams where appropriate
- Display confidence in presenting technical information by having a sufficient understanding of the product or technology
- Manage product roll-out on time and to spec, providing sales support to strategic accounts
- Develop and maintain relationships with key internal and external stakeholders
- Generate a strategy for PC audio and mixed-signal products, and a roadmap to support it
- Apply detailed understanding of financial metrics to support product line business objectives
Required Skills and Qualifications
- Bachelor’s degree in Electrical Engineering and 5+ years of product marketing, product management, technical marketing, applications, systems, or design engineering experience at a semiconductor company
- Strong understanding of semiconductor hardware and software solutions in audio, power, sensing, or touch for the PC market
- Ability to document and present collateral of an exceptionally high quality
- Analytical skill to work with benchmark data and competitor data and extract high-value insights with excellent attention to detail
- Good interpersonal skills and a great team player who thrives in a fast-paced environment
- Domestic and international travel required
Preferred Skills and Qualifications
- 7+ years of technical marketing, design, applications, or system engineering, supporting audio, power, touch, or sensing ICs at a semiconductor company
- Experience interacting with OEMs, partners, and channels in the PC industry
- Masters/MBA or above in a relevant field
#LI-Hybrid
#LI-CC1
Cirrus Logic strives to select the best qualified applicant for any opening. Different approaches, ideas and points of view are both valued and respected. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, national origin, age, protected veteran or disabled status, genetic information, or any other classification protected by applicable law.
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