Product Marketing Manager

Your daily tasks:

• Collaborating with the Franchise Director to define and maintain the product identity, positioning, and messaging across all marketing touchpoints.
• Partnering with the Marketing & Communications Director to develop and execute global marketing strategies, driving brand awareness, user acquisition, and organic growth.
• Working with the game team to identify key in-game events and product updates, translating them into actionable marketing roadmaps.
• Leading the execution of multi-channel marketing campaigns, collaborating with internal teams like Communications, Community, and Paid Media to maximize player engagement and retention.
• Overseeing the creative development of promotional materials, ensuring they align with the product vision and resonate with players.
• Establishing and tracking KPIs, using data insights to optimize marketing efforts and improve performance.
• Managing marketing budgets, monitors spend, and reports on the efficiency of marketing investments, ensuring alignment with product goals and KPIs.

• 4+ years of experience in project marketing  or brand marketing management.
• Deep understanding of the gaming industry & gaming trends, as well as target audience preferences.
• Experience developing and implementing marketing/brand campaigns.
• Experience working with briefs and stakeholders presenting product ideas, campaigns, and their results.
• Strong interpersonal and communication skills.
• Flexibility to adapt to changing priorities.
• Very good command of English.

Nice to have:

• Experience in cooperating with creative agencies/departments.
• Experience in cooperating with external partners/suppliers.

What we can offer:

• A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
• An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
• A constant stream of company newsletters, PR & project updates so you will always be in the know.
• Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
• State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Warsaw limited amount of space).