Programmatic Account Manager

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Position Description

As a Programmatic Account Manager, you will be a key driving force behind the execution of Warner Bros. Discovery’s private marketplace (PMP) and programmatic guaranteed (PG) business. This includes working with sales on education and enablement, advertiser onboarding, delivery management, campaign optimization & reporting. You will also define and implement standards for PG and PMP workflow, including documentation and training for sales & operational teams. On a day-to-day basis, you will work closely with sales, product, ad operations, analytics & yield teams, as well as with external partners. You will lead the team in technical platform education, proposing the most effective in market sales solutions. You will be an in market consultant, providing out of the box programmatic PMP solutions. Your success will be measured by how you collect and translate marketplace needs and develop learnings from those insights into sales strategies & productized offerings that generate revenue. You’ll also play a lead role in the packaging and rollout of PMP and PG offerings.  

Responsibilities

• Programmatic sales strategy lead, providing AE sales support & guidance on PMP and PG offerings.
• In market programmatic expert, proposing out-of-box solutions to generate guaranteed programmatic revenue
• Define best practices & improved efficiencies between sales & operations teams, including streamlined communication & business policies.
• Partner with sales leads to drive the digital PMP strategy, formulating quarterly plans & reports to achieve goals.
• Attending pre sales meetings with clients to advise on ad stack solutions & architecture.
• Training members of the sales team on our strategic SSP offerings 
• Manage key revenue targets and execution workflow for Warner Bros. Discovery’s Programmatic business.
• Develop & document knowledge of strategic SSP platform capabilities and how they should be applied to drive value in WBD’s private marketplace.
• High product knowledge & sales strategy surrounding header bidding, audience management, and video distribution channels.
• Oversee campaign launches and optimization of Programmatic deals, including setup, troubleshooting, and delivery.
• Ensuring Private Market health & revenue mitigation during ad stack evolutions, including SSP migrations & product rollouts
• Maintain expertise in continuously evolving programmatic space and to help educate other groups within WBD (sales, integrated marketing, product, operations, etc.)
• Identifying thought leadership & innovation opportunities to shine a light on WBD’s programmatic advancement in market

Qualifications 

• Bachelor’s degree required
• 4+ years in media advertising
• 2+ years in digital programmatic advertising space, focused in operations
• Client facing communication & strategy experience is required
• Excellent oral and written communication skills
• Expertise in digital media, strategy development, yield

• Critical knowledge in programmatic solution areas, such as supply path optimization tactics, IAB protocol, custom product executions, etc.
• Proven ability to drive sales strategy & enablement in commercial setting
• Demonstrated analytical skills, with ability to translate data / business insight for non-technical audience

• Proficiency in MS excel, Staq, Looker, DMP’s such as Krux; ability to translate data analytics into actionable insights
• Demonstrated experience with publisher side ad technology, with deep knowledge of Google (GAM), FreeWheel, Magnite, and other SSP capabilities.
• Extensive exposure to programmatic deal types, technologies and deal setup
• Familiarity with ecosystem, including data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting and cookie matching

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $65,520.00 - $121,680.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.