The Senior Designer is a key member of the creative team, responsible for designing and supporting the identities for Apple's products, events, and future consumer experiences. This role involves developing designs for both static and motion applications, guiding the creation of innovative and engaging creative content. The Senior Designer will craft innovative and inspiring campaigns, collaborate with partners, and mentor junior creatives. They will need experience in animation, design, and illustration, with the ability to present ideas and work closely with production teams. Responsibilities include taking direction, adapting to new information, conveying strong design solutions, and driving workflows across various teams, including Human Interface Design, Interactive Design, Brand, and Production teams. Collaboration with vendors through art direction, guidance, and feedback, along with a strong aesthetic sense, is also essential. They will work as part of a team dedicated to excellent design within project constraints.