Senior Global Marketing Research Analyst

6 Months ago • 5-9 Years • Marketing • $87,483 PA - $162,468 PA

Job Summary

Job Description

The Senior Global Marketing Research Analyst at Aristocrat will design and execute global market research studies, analyze results, and provide data-driven recommendations to enhance business strategies. This role involves collaborating with various teams (Marketing, Commercial Strategy, Studio, Legal) to shape marketing and business decisions. Responsibilities include leading global NPS projects, brand awareness studies, and consumer experience surveys; conducting qualitative and quantitative research on international markets; working with internal teams to align research with business objectives; and managing relationships with external research agencies. The ideal candidate will possess strong analytical skills, experience with survey tools (Qualtrics), data visualization tools (Tableau, Power BI), and excellent communication skills.
Must have:
  • Design & execute research studies
  • Analyze consumer preferences & market trends
  • Present data-driven recommendations
  • Lead global NPS & brand awareness studies
  • Conduct qualitative & quantitative research
  • Manage research agencies & timelines
Good to have:
  • SQL, Python, R
  • Database experience
Perks:
  • Robust benefits package
  • Global career opportunities
  • Flexible working options

Job Details

The Senior Global Marketing Research Analyst will be responsible for conducting global market research, performing in-depth analysis, and providing data-driven recommendations to support smarter and more informed business decisions. This role will play a critical part in shaping Aristocrat’s marketing and business strategy, collaborating closely with global teams across Marketing, Commercial Strategy, Studio, and Legal Teams. A strong understanding of customer surveys, segmentation, data analytics and marketing technology is required to succeed in this role.

What You'll Do

  • Design and execute research studies to assess consumer preferences, market trends, and analyze results
  • Identify key trends and insights that inform product development, marketing strategies, and consumer engagement
  • Present research findings to key stakeholders and provide data-driven recommendations for strategic decision making
  • Lead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveys
  • Conduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personas
  • Work closely with Marketing, Analytics, Product, and Sales team to ensure research insights align with business objectives
  • Manage relationships with third party research agencies, ensuring they meet timelines, budgets, and quality standards
  • Monitor macroeconomic trends, emerging technologies, industry regulations that could impact business strategy

What We're Looking For

  • BA / BS in Marketing, Business, Economics, Statistics or Social Sciences
  • 5+ years of experience in market research, consumer insights, customer experience, or a related role
  • 4+ years of experience with analytic techniques and statistical modeling
  • Expertise in using Qualtrics or other comparable survey research tools
  • Proven experience in designing and executing custom quantitative and qualitative research and interpreting results
  • Expertise with Tableau, Power BI or other similar data visualization tools
  • Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus
  • Strong communication skills, with the ability to present complex data to both technical and non-technical audiences
  • Strong project and vendor management skills
  • Demonstrate energy, drive, and resilience when faced with challenges
  • Possesses high integrity and exceptional work ethic
  • Able to work effectively in a highly complex matrix environment, and is an excellent team player
  • Strong interpersonal and relationship-building skills

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V

  • World Leader in Gaming Entertainment

  • Robust benefits package

  • Global career opportunities

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations

None

Pay Range

$87,483 - $162,468 per year

Our goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.

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About The Company

Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming),social casino (Product Madness)and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission tobring joy to life through the power of play.For further information visit the Group's website at

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