Senior Marketing & User Acquisition Manager

Kazoo is looking for a smart & imaginative Senior Marketing & User Acquisition Manager with mobile game development experience, that thrives in an agile environment. The right fit is someone who enjoys creative problem solving, learning new technologies, loves gaming & collaborating and taking ownership & pride in the work that they do. We are a small collaborative team and each member wears multiple hats to keep things fresh and interesting!

Responsibilities 

• Experience building successful user acquisition campaigns across multiple targets, geos and demographics

• Experience managing high-budget titles

• Be able to communicate the UA strategies across departments and shareholders

• Create, lead and execute go-to-market, engagement & retention strategies in close coordination with fellow marketing colleagues (i.e. Creative, Performance Marketing) and cross-functional partners such as Production, Product Management, Publishing, PR, etc.

• Develop the brand strategy, including positioning, key messaging, and visual identity that help our games stand out in the marketplace

• Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving

• Expert at optimizing campaigns and adjusting bids based on predictive ROAS and LTV

• Able to effectively communicate with advertising partners to efficiently drive campaign performance

• Able to seek, test, and evaluate new advertising channels/partners

• Able to innovate new ways to develop and constantly improve UA strategy

• Strategize, build, and execute user acquisition campaigns across social channels, ad networks, and DSPs, utilizing machine learning and programmatic buyer skills.

• Identify KPIs and measure the effectiveness of campaigns and implement improvements where necessary

• Stay up-to-date on market trends, and competitor marketing practices and capabilities

• Aptitude to work outside of your comfort zone and get things done quickly

• Ability to juggle projects across multiple networks and platforms

• Awesome Excel skills and familiarity with Google Docs and the rest of the MS Office Suite.

Qualifications

• 4-6 years of experience in media buying / user acquisition / performance marketing

• Experience operating across the full marketing mix; including but not limited to: digital marketing, TV media, trailer production, campaign development, consumer insights, social media/community, performance marketing,, influencer marketing, and brand partnerships.

• Ability to analyze game and marketing KPIs, interpret data, and drive recommendations

• Experience working in the social/mobile game industry a plus

• Experience building and managing relationships with third party media partners

• Experience working in a metric-driven role focused on ROI

• Excellent negotiation skills

• Proven Data Analysis and Excel experience

• Experience Managing a teams of people

• Experience across Social Channels and Networks (Facebook, google, unity, tapjoy, etc)

• Working knowledge of SQL is a must

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Education

• BA/BS Degree in marketing/finance or equivalent experience

Experience

• 4-6 years of experience in Marketing & User Acquisition in mobile  

Perks & Benefits

• 100% Employee Covered Medical, Dental, & Vision Plans

• Unlimited Vacation, Paid Sick Days & Holidays

• 401k & Flexible Spending Accounts

• Flexible working arrangements

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About Kazoo Games

Kazoo Games was founded by company CEO David Schulman and CCO Sean Ro to make exceptional midcore and casual mobile games that stretch players' imaginations. With a core team of top-notch game makers, Kazoo is positioned to reach new audiences with its games and emerge as the next leader in mobile entertainment. Both co-founders have a proven track record of making wildly popular games in leading companies and as entrepreneurs; they founded Kazoo in 2019 to streamline development and focus on making hit games with passionate teams. Read more at www.kazoogames.com.