Social Media Manager (Danish Market)

2 Months ago • 4 Years + • Social Media

Job Summary

Job Description

Kaizen Gaming, powering Betano, is a major GameTech company operating in 19 markets, leveraging cutting-edge technology to provide the best experience to millions of customers. They are seeking a Social Media Manager for the Danish market to manage and grow Betano's social media presence. The role involves developing data-driven strategies, managing the social media calendar, overseeing organic campaigns, utilizing analytics tools, leading influencer marketing, implementing local activations, and monitoring engagement. The goal is to establish Betano as the most entertaining and trusted betting brand by connecting authentically with audiences and building a strong community.
Must have:
  • 4+ years of social media management experience
  • Native Danish and excellent English
  • Experience in developing social media strategies
  • Knowledge of social media analytics tools
  • Experience in leading influencer collaborations
  • Strong communication and writing skills
  • Ability to adapt to social trends
  • Interest in sports
Good to have:
  • Master's degree in Marketing or Communications
  • Experience in sports, gaming, or entertainment industries
  • Familiarity with AI-powered content creation

Job Details

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents. 

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role:

Betano Denmark is looking for a talented Social Media Manager who can take ownership of the presence of the Betano brand in different Social Media platforms. The expectations from the role are to manage and grow social media channels, ensuring a consistent brand voice and high engagement while leading a team of content creators and fostering collaboration and innovation. Our goal is to become the most entertaining betting brand, resonating with fans across diverse markets. How? By being a global brand with a local heartbeat that resonates with audiences, connects authentically, inspires action and builds a community of fans, not followers.

This role is perfect for someone who loves and understands the dynamics of online betting and knows how to turn insights into impactful content. The candidate should have proven experience in social media management, content creation, and digital marketing.

As a Social Media Manager, you will:
  • Develop and execute data-driven social media strategies aligned with company goals, ensuring collaboration with the creative agency and alignment with Betano's mission. of becoming the most entertaining and trusted betting brand;
  • Manage and optimize the social media calendar, streamlining content review and tracking performance through pre-approved visuals and strategic alignment;
  • Oversee organic social media campaigns, focusing on brand awareness, audience engagement, and community building, while leveraging Betano’s Social Media pillars;
  • Utilize analytics tools (e.g., Sprout, Brandwatch) to track and measure the performance of social media campaigns across different channels. Report on key metrics such as reach, engagement, and conversions. Optimize content and strategy based on data insights and create monthly reports to evaluate content performance;
  • Lead influencer marketing strategy, focusing on high-value collaborations and strategic partnerships with ambassadors and content creators to enhance reach, credibility, and engagement;
  • Implement locally driven activations and daily content strategies, ensuring alignment with Betano's global content framework;
  • Monitor growth, engagement, and sentiment metrics, leveraging social listening to understand consumer trust and adjust strategies accordingly;
  • Stay up-to-date with social media trends, viral content, and emerging platforms, fostering innovation and real-time engagement to maintain cultural relevance;
  • Collaborate closely with marketing, CRM, and sponsorship teams to ensure that social media efforts align with broader business objectives.

What you’ll bring:

  • 4+ years of experience in social media management, content marketing, or digital strategy, preferably within sports, gaming, or entertainment industries and executing complex digital marketing campaigns;
  • Educational background in Marketing, Communications, or Digital Media (Master’s preferred);
  • Genuine interest and passion in sports is a must-have;
  • Native Danish and excellent command of the English language;
  • Proven experience in developing and executing social media strategies focused on engagement, audience growth, and brand awareness;
  • Hands-on knowledge of social media management and analytics tools, including Sprout, Brandwatch, Hootsuite, and Google Analytics;
  • Demonstrated experience in leading influencer collaborations and leveraging them for content amplification;
  • Strong communication and writing skills, with the ability to craft engaging, platform-specific content that aligns with Betano's brand positioning;
  • Ability to adapt quickly to social trends and oversee real-time social engagement, including crisis communication when needed;
  • Proven experience in collaborating with cross-functional departments, and optimizing community management through social listening;
  • Strong organizational and multitasking abilities, with a strategic mindset to align social media efforts with business objectives;
  • Familiarity with AI-powered content creation and optimization, including automated data insights for strategic decision-making.

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About The Company

Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world. 


We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment. 


Why work with us


💻Tech the Ride | Our Adventure

We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no

limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment.


😎Pick #oneteam | Our Culture

We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as

#oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done.


☝ Level up | Our Growth

We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach.


Press Play on Potential!

Join our #oneteam

Germany (On-Site)

Philippines (On-Site)

Ontario, Canada (On-Site)

Brazil (On-Site)

Brazil (On-Site)

Colombia (On-Site)

Chile (On-Site)

Ghana (On-Site)

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